The Optometric Minute

Practical Steps: Three Practice Builders

May 27, 2015

Three simple steps that you can take in your practice to increase revenue and profitability.

Prescribe Spectacle Lenses When Medically Necessary
Contact Lens Annual Supplies: Save on Transaction Costs
Meet Patient Needs: Feature Specialized Frame Sizes
 

 

 

Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens treatment is warranted for medical reasons. Elderly or infirm patients on medications may exhibit profound light sensitivity–a situation where a branded photochromic lens can improve their vision and their lives. Brand-specific prescribing for medical conditions is a critical part of what Dr. Kehoe calls a commitment to providing total optometric patient care.

Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice. One practice advantage often overlooked: transaction costs are reduced. Staff avoids the time-consuming interruptions of patients coming in monthly or quarterly to renew the contact lens supplies they could automatically fill annually.

Brian Chou, OD, FAAO, of EyeLux Optometry in San Diego, stocks a wide and dynamic range of eyewear that sets his practice apart from the competition. One point of differentiation is that the dispensary features–and his staff is trained to present–collections of frames that suit particular face size and anatomies. He has wider frames for people with large PDs, and he has a collection of adult eyewear for people with small PDs and petite faces–so that these adults need not shop in the kids’ section, as is the case elsewhere.

Mike Rothschild, OD, founder of Leadership OD, owns West Georgia Eye Care in Carrollton, Ga. To reach him: mrothschild@westgaeyecare.com

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