Dispensary Viewpoint

Our Vision is Going Mobile: Are You Ready?

Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, provides practical examples of how to introduce, demonstrate and sell premium lenses for use with mobile devices. He advises optical staff to ask lifestyle questions and examine how people really use their eyes. Have staff wear new types of lenses and then use their personal experiences to connect with patients. New terms to use: “smartphone lenses” and “iPad lenses” that address real needs in terms that consumers understand.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME