ROB Archives

Oct. 8, 2014

New This Week

Daily Disposable CLs: Healthy Option, Practice Builder

Gina Wesley, OD, MS, FAAO, promotes daily disposable contact lenses to her patients as a healthy option—and finds them to be a practice-builder, as well. She recommends that ODs be prepared to answer to any patient issues with daily disposables, and to encourage staff to be advocates for this convenient, easy-to-wear CL modality.
>>READ MORE>>

Frames

Increase Optical Profits with Needs-Based Selling


By Mindi Lewis, MA, ABOC, FNAO

Build optical sales by training your staff to meet the “hierarchy of patient needs.”

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Medical Eyecare

Dry Eye: Meet Growing Patient Needs–and Bill Effectively for Services

By David I. Geffen, OD, FAAO

Dry eye is increasingly common as America ages. Treating dry eye is a practice-builder—if you plan, code and bill efficiently and effectively.

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Software Solutions/EHR

Direct Messaging: Communicate Securely with Other Healthcare Providers

img1By Michael J. Lyons, OD, FAAO
Establishing protocols for direct messaging to other healthcare providers meets Meaningful Use 2 requirements and facilitates team-based patient treatment.

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ROB Fast Fact

Is There a “Gender Pay Gap” Between Male and Female ODs?

img1There is a gender pay gap in optometry, findings from Jobson Optical Research’s 2014 ECP Compensation Study suggest. Male optometrists responding to this study reported rather significantly higher compensations than their female counterparts. Male optometrists who are employees reported an average compensation of $114,078 compared to $100,536 for females. The 2013 compensation reported that males who are owner/partners also showed gaps; $147,374 for males and $137,171 for females.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on calculating the most profitable path for your career.

In Brief

EyeCarePro to Deliver Services to PERC & IVA

The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) announced a comprehensive agreement with EyeCarePro to deliver all levels of online marketing services and data to their over 1,600 locations. >>READ MORE>>

 

Professional Eye Care Associates of America Partners with Optometric Professional Network

img1 Professional Eye Care Associates of America (PECAA), a national doctor alliance group operating in 43 states for independent doctors, has formed a strategic partnership with Optometric Professional Network (OPN), a regional doctor alliance group based in Houston, Texas. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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