New This Week
Daily Disposable CLs: Healthy Option, Practice Builder
Gina Wesley, OD, MS, FAAO, promotes daily disposable contact lenses to her patients as a healthy option—and finds them to be a practice-builder, as well. She recommends that ODs be prepared to answer to any patient issues with daily disposables, and to encourage staff to be advocates for this convenient, easy-to-wear CL modality.
>>READ MORE>>
Frames
Increase Optical Profits with Needs-Based Selling
By Mindi Lewis, MA, ABOC, FNAO
Build optical sales by training your staff to meet the “hierarchy of patient needs.”
Medical Eyecare
Dry Eye: Meet Growing Patient Needs–and Bill Effectively for Services
Dry eye is increasingly common as America ages. Treating dry eye is a practice-builder—if you plan, code and bill efficiently and effectively.
Software Solutions/EHR
Direct Messaging: Communicate Securely with Other Healthcare Providers
By Michael J. Lyons, OD, FAAO
Establishing protocols for direct messaging to other healthcare providers meets Meaningful Use 2 requirements and facilitates team-based patient treatment.
ROB Fast Fact
Is There a “Gender Pay Gap” Between Male and Female ODs?
There is a gender pay gap in optometry, findings from Jobson Optical Research’s 2014 ECP Compensation Study suggest. Male optometrists responding to this study reported rather significantly higher compensations than their female counterparts. Male optometrists who are employees reported an average compensation of $114,078 compared to $100,536 for females. The 2013 compensation reported that males who are owner/partners also showed gaps; $147,374 for males and $137,171 for females.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on calculating the most profitable path for your career.
In Brief
EyeCarePro to Deliver Services to PERC & IVA
The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) announced a comprehensive agreement with EyeCarePro to deliver all levels of online marketing services and data to their over 1,600 locations. >>READ MORE>>
Professional Eye Care Associates of America Partners with Optometric Professional Network
Professional Eye Care Associates of America (PECAA), a national doctor alliance group operating in 43 states for independent doctors, has formed a strategic partnership with Optometric Professional Network (OPN), a regional doctor alliance group based in Houston, Texas. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I effectively recall patients?Successfully recalling patients for comprehensive examinations and follow-up appointments is a must for profitability. Here is how three ROB contributors recommend improving your practice’s patient recall.
…Practice Solution
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Effective Recall: Create Urgency and Make Scheduling Convenient
- A Patient Recall Strategy That Works
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO