New This Week
Gina Wesley, OD, MS, FAAO, promotes daily disposable contact lenses to her patients as a healthy option—and finds them to be a practice-builder, as well. She recommends that ODs be prepared to answer to any patient issues with daily disposables, and to encourage staff to be advocates for this convenient, easy-to-wear CL modality.
Build optical sales by training your staff to meet the “hierarchy of patient needs.”
Dry eye is increasingly common as America ages. Treating dry eye is a practice-builder—if you plan, code and bill efficiently and effectively.
ROB Fast Fact
There is a gender pay gap in optometry, findings from Jobson Optical Research’s 2014 ECP Compensation Study suggest. Male optometrists responding to this study reported rather significantly higher compensations than their female counterparts. Male optometrists who are employees reported an average compensation of $114,078 compared to $100,536 for females. The 2013 compensation reported that males who are owner/partners also showed gaps; $147,374 for males and $137,171 for females.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on calculating the most profitable path for your career.
The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) announced a comprehensive agreement with EyeCarePro to deliver all levels of online marketing services and data to their over 1,600 locations. >>READ MORE>>
Professional Eye Care Associates of America (PECAA), a national doctor alliance group operating in 43 states for independent doctors, has formed a strategic partnership with Optometric Professional Network (OPN), a regional doctor alliance group based in Houston, Texas. <<READ MORE>>
Challenge –> Solution
How do I effectively recall patients?
Successfully recalling patients for comprehensive examinations and follow-up appointments is a must for profitability. Here is how three ROB contributors recommend improving your practice’s patient recall.
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Effective Recall: Create Urgency and Make Scheduling Convenient
- A Patient Recall Strategy That Works
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO