New This Week
Justin Bazan, OD, Cheryl G. Murphy, OD, and Kristin Protosow, OD, FAAO, send an eye health message about the dangers of ultra-violet radiation from pre-testing, to the exam room and the optical. The first in a series of three video clips of the doctors’ recent ROB Roundtable discussion. >>READ MORE>>
Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical generates growing revenues.
By Adam Cmejla
Cancellations and no-shows add up to lost revenues. Available systems can automate a solution and build profitability.
By Thuy-Lan Nguyen, ODEmploying externs helps emerging optometrists launch their careers–and provides added manpower to your practice. >>READ MORE>>
ROB Fast Fact
Your optical may need to do a better job presenting eyewear as a style, as well as a vision aid, findings from The Vision Council’s 2015 Fashion vs. Function Study suggest. A large majority of eyeglass users/buyers (84.6 percent) view eyeglasses primarily as a medical necessity. U.S. adults over the age of 55, and those who recently went to an ECP for an exam, had this view. Over 12 percent of eyeglass users view glasses as both a medical necessity and fashionable accessory.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on educating your opticians on the latest eyewear styles.
ManagementPlus has introduced two new product offerings: ManagementPLUS Cloud and Revenue Cycle Management. <<READ MORE>>
Challenge –> Solution
How do I turn co-management into a practice-builder?
As health care reform is enacted, your ability to profitably co-manage patients is more important than ever. Here is how three contributors effectively–and profitably–co-manage patients.
- Post-Op Cataract Care: Maximize Profitability
- Co-Management: Three Common Scenarios to Legally Protect Your Practice
- Cataract Co-Management: Serve the Aging, Build Practice
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO