New This Week
Buy Smart: Upgrade Economically with Used Equipment
Kenneth Daniels, OD, FAAO, Dipl. ABO, says used equipment provides a cost-effective way to expand clinical services. Included here: tips on where to buy, what to look for and how to finance purchases. >>READ MORE>>
Staff Management
Profit by Instituting Staff-Generated Ideas for Improvement
Achieve practice growth by involving staff in the business, instituting their ideas to improve processes and profits—and rewarding them. >>READ MORE>
Finances
Fraud-Proof Your Practice with EMV Credit Card Processing Technology
By Deanna Karhuniemi, vice-president of EMV Strategy, Chase Commerce Solutions
Protect your practice from fraud with a point-of-sale solution to accept cards with EMV microchip technology. >>READ MORE>>
Doctor-Patient Relations
Millennial Patients: Exceed Their Expectations & Build for the Future
By Thuy-Lan Nguyen, OD
Millennial patients have specific likes, dislikes and expectations. Meet needs, exceed expectations and build for the future. >>READ MORE>>
ROB Fast Fact
How Big is the Gender Gap in OD Practice Owner Earnings?
Women in optometry may still have a way to go to be equal in earnings to their male counterparts, Jobson Optical Research’s 2015 ECP Compensation Study report suggests. Women OD practice owners earned an average $137,091 in 2014 compared to the $147,322 average income of male OD practice owners.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on attaining the highest possible salary as an OD.
In Brief
Free Marketing Effectiveness Report from EyeCarePro
Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s free PowerData service. >>READ MORE>>
New Study: More than Half of CL Wearers Experience Decline in Lens Performance
Johnson & Johnson Vision Care, Inc., presented data at Academy 2015 New Orleans, the annual meeting of the American Academy of Optometry (AAO), which showed that decline in contact lens performance correlates with the number of activities performed in a day. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I creatively market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Make Your Mark: Is Wearing Your Logo Right for You?
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO