ROB Archives

Oct. 28, 2015

New This Week

Buy Smart: Upgrade Economically with Used Equipment

Kenneth Daniels, OD, FAAO, Dipl. ABO, says used equipment provides a cost-effective way to expand clinical services. Included here: tips on where to buy, what to look for and how to finance purchases. >>READ MORE>>

Staff Management

Profit by Instituting Staff-Generated Ideas for Improvement

By Dave Anderson, OD

Achieve practice growth by involving staff in the business, instituting their ideas to improve processes and profits—and rewarding them. >>READ MORE>

Finances

Fraud-Proof Your Practice with EMV Credit Card Processing Technology

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By Deanna Karhuniemi, vice-president of EMV Strategy, Chase Commerce Solutions
Protect your practice from fraud with a point-of-sale solution to accept cards with EMV microchip technology. >>READ MORE>>

Doctor-Patient Relations

Millennial Patients: Exceed Their Expectations & Build for the Future


By Thuy-Lan Nguyen, OD
Millennial patients have specific likes, dislikes and expectations. Meet needs, exceed expectations and build for the future.  >>READ MORE>>


 

ROB Fast Fact

How Big is the Gender Gap in OD Practice Owner Earnings?

Women in optometry may still have a way to go to be equal in earnings to their male counterparts, Jobson Optical Research’s 2015 ECP Compensation Study report suggests. Women OD practice owners earned an average $137,091 in 2014 compared to the $147,322 average income of male OD practice owners.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on attaining the highest possible salary as an OD.

In Brief

Free Marketing Effectiveness Report from EyeCarePro

Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s free PowerData service. >>READ MORE>>

New Study: More than Half of CL Wearers Experience Decline in Lens Performance

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Johnson & Johnson Vision Care, Inc., presented data at Academy 2015 New Orleans, the annual meeting of the American Academy of Optometry (AAO), which showed that decline in contact lens performance correlates with the number of activities performed in a day.  <<READ MORE>>

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