New This Week
Grow Your Practice in the Changing Landscape of Health Care Reform
Harry Landsaw, OD, of Landsaw Eyecare, and a Vision Source administrator in South Florida, says health care reform offers great opportunities for growth, especially in practicing the medical model. A key to entrée with ACOs: Leverage the Vision Source OD network and the consistently high level of care that its doctors provide. >>READ MORE>>
Staff Management
Equip Your Optical Manager to Take Sales to Next Level
By Beverly Jue-Smith, OD, MBA
Your optical provides two-thirds of your practice revenues. Having a dedicated optical manager–and equipping them for success–can accelerate growth in this vital area. >>READ MORE>
Practice Management
Medical Marijuana: OD Dos & Don’ts
By Pamela Miller, OD, FAAO, JD, FNAP
Medical marijuana is legal in many states—and that poses legal questions. Can ODs prescribe it? What if an employee is using it? >>READ MORE>>
Billing & Coding
Five Costly Errors in Billing & Coding: Find Them & Correct Them
By Suzanne LaKamp, OD, FAAO
Common errors in billing and coding can quickly erode practice profitability. Correcting five key mistakes can turn that around.
>>READ MORE>>
ROB Fast Fact
Opportunity: Students with Undiagnosed Vision Problems
The world is in need of your expertise as an OD, and so is your local community, findings from The Global Need for Glasses Study suggest. The study, conducted in collaboration with Deloitte, revealed that 1.1 billion people around the world need glasses, but don’t have access to vision care. Closer to home, in the U.S., one-in-four students have an undiagnosed vision problem.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on diagnosing and serving more patients with vision challenges.
In Brief
DAILIES TOTAL1 Available Next Month in Plus Powers
Alcon has extended its line of DAILIES TOTAL1 water gradient contact lenses to include plus power lenses for hyperopic (farsighted) patients. The plus power lenses will be available in the U.S. in November 2015.
>>READ MORE>>
EHR Incentive Program: Final Rules from Centers for Medicare & Medicaid Services
The Centers for Medicare & Medicaid Services (CMS) released their final rules for the electronic health records (EHRs) incentive programs on Tuesday, Oct. 6, 2015. They are scheduled for publication in the Federal Register next week on Oct. 16, 2015.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I creatively market my practice?With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients’ attention is essential. Here is how three of our contributors are doing just that.
…Practice Solution
- Generate Unique Marketing Messages with a Creative Team
- Seize Marketing Opportunities with Secondary Holidays
- Make Your Mark: Is Wearing Your Logo Right for You?
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
