New This Week
“Let Howard the Hedgehog Tell Kids About an Eye Exam”
Catherine McDaniel, OD, MS, FAAO, chief of pediatrics at the OSU College of Optometry Clinic, wrote the e-book Howard and the Amazing Eye Exam to teach parents and children about the importance of an eye exam and the steps involved in one. >>READ MORE>>
Co-Management
Build Business Opportunities with Networking
By Maria Sampalis, OD
Harness the power of reciprocal relationships by building ties with other ODs and MDs in your community.
>>READ MORE>
Marketing
Embrace Your Community and Enlist New Patients
By Scott Huffer, OD, FAAO
Forge bonds to your community by engaging in local activities and charities. You show patients you share their values and generate new patients. >>READ MORE>
Practice Management
Expand Services and Grow Revenues with a Vision Therapy Center
By Morvari Ahi, OD
Vision therapy services enable you to capture a growing opportunity among young patients, and those requiring visual rehabilitation. Honing skills and preparing your practice makes for success. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Prescribe & Sell More AR in Children’s Eyewear
More children in your practice could benefit from anti-reflective treatment in their spectacle lenses, findings from The Vision Council VisionWatch 2016 Parent Child Vision Care Report suggest. Over 26 percent of parents said their child’s lenses possessed AR coating. This is slightly lower than the 30 percent of AR coated lenses in the total population (which includes children and adult lenses). Parents with one child under the age of 18 living at home were slightly more likely to have purchased their children’s lenses with AR coating and parents with managed vision coverage were far more likely to purchase AR coated lenses for their children than those without vision coverage.
Click HERE for guidance on how to best to educate patients about anti-reflective lens treatments from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Shamir Insight Launches Continuing Education Portal
Shamir Insight is launching a continuing education portal designed to help eyecare professionals better serve their patients. >>READ MORE>>
New Frames Data Feature Helps ECPs Order Frames
Independent Doctors of Optometric Care (IDOC, LLC) announced that Investors Management Corporation (IMC), a Raleigh, NC private investment firm, has acquired IDOC from The Riverside Company. Terms of the transaction were not disclosed. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I create a unique experience in my optical?Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
…Practice Solution
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
