New This Week
For Practice Growth, Treat Patients Like Family
Eric M. White, OD, treats patients like family, giving them his personal cell phone number and writing thank-you notes after exams. Personalized service has enabled him to build a $2 million+ practice. >>READ MORE>>
Practice Management
Five Top Revenue Builders–and the ROI
By Ken Krivacic, OD, MBA
A successful practice shares its top five revenue generators–and the ROI on each step taken. >>READ MORE>
Co-Management
Delight Patients & Build Revenues with Premium IOLs
By Suzanne LaKamp, OD, FAAO
Advanced IOLs can restore youthful vision and improve the lives of cataract patients. Co-managing these patients can be a prime revenue-generator for ODs. >>READ MORE>
Sponsored Content
Help Ortho-K Patients Succeed with All-Natural Eye Drops
By Richard Zhang, MD, OD, PhD, FIAO
An all-natural eye drop created especially for Ortho-K patients makes the process of reshaping the cornea more comfortable and safe for patients. Patients stick with their regimen and stay in your practice.
>>READ MORE>>
ROB Fast Fact
Management Skill Builder: Efficiently Screen Job Applicants
You may need to reevaluate your process for finding new employees. Having a system in place to receive and screen job applications is essential, as the average job listing brings 250 resumes, with each requiring five minutes to sort through, according to Local Eye Site’s report, The Real Cost of Unqualified Applicants. That totals 20+ hours of work basically to sort out the unqualified.
Click HERE for guidance on how to best to screen job applicants from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Bausch + Lomb Launches CL Recycling Program
Bausch + Lomb is launching the Bausch + Lomb #ONEbyONE recycling program, encouraging consumers “to help preserve the environment by taking ONE action at a time, to ONE day achieve a greener future where even your contact lenses can play a role.” >>READ MORE>>
IDOC is Acquired
Independent Doctors of Optometric Care (IDOC, LLC) announced that Investors Management Corporation (IMC), a Raleigh, NC private investment firm, has acquired IDOC from The Riverside Company. Terms of the transaction were not disclosed. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I create a unique experience in my optical?Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
…Practice Solution
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
