May 10, 2017
HOYA Vision Care has launched iD MyStyle 2.
The original iD MyStyle used HOYA’s patented Integrated Double Surface Design (IDSD) technology to incorporate patient lifestyle parameters in the design of the lens. The second generation, iD MyStyle 2, builds on the original platform with the addition of unlimited design variations, Binocular Harmonization TechnologyTM (BHT) and lens design verification.
“It is always our goal to ensure independent practices have the opportunity to differentiate themselves with science, innovation and technology in our increasingly competitive market. The original revolutionary iD MyStyle design was launched though independent practices, and now iD MyStyle 2 with Binocular Harmonization Technology will again take independents to the next level. Just like Apple isn’t selling iPhone 2s anymore, we are moving forward as well,” says Barney Dougher, President of HOYA Vision Care, North America. “The practices that have been successful with the original iD MyStyle design will appreciate the advances made in the iD MyStyle 2 design, and their patients will have a “wow!” experience.”
Three key features of the iD MyStyle 2 design:
- The design understands that every patient is unique. A total analysis of patient needs and lifestyle, history – including previous lens design worn, and position of wear measurements, are factored into each iD Mystyle 2 prescription.
- HOYA’s implementation of patented Binocular Harmonization Technology, which is the first binocular lens solution. How BHT works is the right and left prescription are treated as individual components to define the required binocular lens design, and then the necessary corridor length and progressive power distribution are calculated. Patented algorithms and free form processing technology are implemented to achieve the finished product. The patient benefit is most pronounced for those with Anisometropia, a difference in prescription between the right and left eye, which affects 73 percent of the population. The iD MyStyle 2 lens design with BHT ensures that both eyes receive equal accommodative support, according to the needs of each eye to achieve optimal binocularity which will practically eliminate non-adapts.
- Design verification. Every iD MyStyle 2 prescription is verified before it is made with the patented Binocular Eye Model and 3D visual acuity simulation. Lenses are tested and verified before to ensure patients’ lenses are exactly what they need.“The advances made with iD MyStyle 2 are very exciting,” says Thomas Gosling, OD, owner of a private practice in Colorado and member of HOYA’s advisory panel, he continued, “Something I really appreciate that HOYA does is they recognize the role of the brain in how we see. Binocular Harmonization Technology makes so much sense, and it allows the brain to have an easier time processing the information transmitted through the eyes. That difference in the technology alone vastly improves comfort and adaptation rates, and my patients can really feel the difference.”
For more information visit http://www.hoyavision.us/mystyle
