News Briefs Archive

New Book from IDOC’s Chief Optometric Officer

Sept. 27, 2017

IDOC has announced the publication of the first book from Chief Optometric Officer Neil Gailmard, OD. The book, “Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week,” was inspired by Dr. Gailmard’s weekly e-newsletter, Optometric Management Tip of the Week.

Written for eyecare professionals and optometry students, Practice Management in Optometry features ideas to increase productivity and profitability. Dr. Gailmard has selected, revised and expanded his best Tip of the Week articles and organized them into 20 chapters, including:

Click HERE or the image above to read Dr. Gailmard’s thoughts on the opportunity presented by private equity purchases of independent practice, and to download a complimentary copy of the e-book “Private Equity & The Investment Effect.”

• Starting and Organizing a Practice
• Office Design
• Customer Service
• Clinical Efficiency and Delegation
• The Medical Model

Dr. Gailmard began his Tip of the Week e-newsletter as a way to share ideas and information with optometrists. It quickly grew in popularity, with some tips garnering hundreds of e-mail responses from readers.

“Dr. Gailmard’s book is full of world-class information for optometrists, students, educators and anyone working in the eyecare profession,” says Dave Brown, president and CEO of IDOC. “We’re confident the book will help ODs build the practice of their dreams.”

For more tips and information, you can pick up a copy of Dr. Gailmard’s book, available now on Amazon, and subscribe to his newsletter to receive the latest Tip of the Week.

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