New This Week
Moving to a New Location Drives New Patient Visits
Laurie Sorrenson, OD, FAAO, found that moving to a new location was a practice builder from the start. Each month, new patient visits exceed forecasts, and she credits the excitement of great design in a larger space, a good location, and a solid community connection with providing outstanding ROI. >>READ MORE>>
Frames
Limit Frame Vendors to Boost Profits
By Linda Hardy, LDO, CPOT, COA
Limit your frame vendors and lines, then feature the most profitable mix of brands and styles for your patient base. >>READ MORE>
Finances
Create a Practice Culture and Manage By It
By Ken Krivacic, OD, MBA
Your office culture should send a message that you provide exceptional care and service. When your culture is well-grounded, it keeps OD and staff focused on meeting high standards and growth goals.
>>READ MORE>>
Office Environment
Deliver Patient-Friendly Experiences that Build Loyalty
Your practice may run efficiently for you and your staff, but is it friendly to your patients? To build loyalty, make it super-easy for patients to schedule appointments, learn about eye health, and have an enjoyable and relaxing experience at your office. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Offer Durable Eyewear & Check for Rx Changes
Children are most likely to get new eyewear when their prescription changes, or when their lenses get damaged, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children study suggest. Some 60.8 percent of infants/toddlers got new eyewear when their prescription changed; 53.2 percent of kids (ages 4 to 8) got new eyewear to accommodate a new prescription; 63.7 percent of tweens (ages 9 to 13) got new glasses because of a new prescription; and 66.8 percent of teens (ages 14 to 17) got new glasses after getting a new prescription.
Click HERE to read more about serving children’s needs in the optical, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Demandforce Launches Fast Sync Technology
Demandforce has introduced Fast Sync technology, a free feature upgrade designed to ensure that users never send outdated appointment reminders to their clients. >>READ MORE>>
New Essilor Lens for Indy ECPs Combats Digital Eye Strain
Essilor of America is expanding its Eyezen brand portfolio with the addition of Eyezen+, an enhanced, everyday single-vision lens with embedded protection from harmful blue light.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I drive sales in the optical?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Eight Steps to Profit in a Sports Vision Specialty
- Embrace Online Eyewear–but Capture In-House Sales
- Optical Sales Booster: Know When to Use the Hard Sell vs. Soft Sell
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO