ROB Archives

May 18, 2016

New This Week

Moving to a New Location Drives New Patient Visits

Laurie Sorrenson, OD, FAAO, found that moving to a new location was a practice builder from the start. Each month, new patient visits exceed forecasts, and she credits the excitement of great design in a larger space, a good location, and a solid community connection with providing outstanding ROI. >>READ MORE>>

Frames

Limit Frame Vendors to Boost Profits

By Linda Hardy, LDO, CPOT, COA
Limit your frame vendors and lines, then feature the most profitable mix of brands and styles for your patient base. >>READ MORE>

Finances

Create a Practice Culture and Manage By It

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By Ken Krivacic, OD, MBA
Your office culture should send a message that you provide exceptional care and service. When your culture is well-grounded, it keeps OD and staff focused on meeting high standards and growth goals.
>>READ MORE>>

Office Environment

Deliver Patient-Friendly Experiences that Build Loyalty


By Thuy-Lan Nguyen, OD

Your practice may run efficiently for you and your staff, but is it friendly to your patients? To build loyalty, make it super-easy for patients to schedule appointments, learn about eye health, and have an enjoyable and relaxing experience at your office.  >>READ MORE>>


 

ROB Fast Fact

Market Opportunity: Offer Durable Eyewear & Check for Rx Changes

Children are most likely to get new eyewear when their prescription changes, or when their lenses get damaged, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children study suggest. Some 60.8 percent of infants/toddlers got new eyewear when their prescription changed; 53.2 percent of kids (ages 4 to 8) got new eyewear to accommodate a new prescription; 63.7 percent of tweens (ages 9 to 13) got new glasses because of a new prescription; and 66.8 percent of teens (ages 14 to 17) got new glasses after getting a new prescription.

Click HERE to read more about serving children’s needs in the optical, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Demandforce Launches Fast Sync Technology

Demandforce has introduced Fast Sync technology, a free feature upgrade designed to ensure that users never send outdated appointment reminders to their clients.  >>READ MORE>>

New Essilor Lens for Indy ECPs Combats Digital Eye Strain

img1Essilor of America is expanding its Eyezen brand portfolio with the addition of Eyezen+, an enhanced, everyday single-vision lens with embedded protection from harmful blue light.
>>READ MORE>>

 

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