New This Week
Train Your Patients in What to Expect
Kelly MacDonald, OD, of Nashua, N.H., says that ODs should train their patients in what to expect during their eye exam and in the best optical solutions for their treatment plan. Often, the suggestion of an upgrade, or second pair of eyewear for specific tasks, pays off down the road—if you nurture the doctor/patient relationship. >>READ MORE>>
Finances
Build Profits with a Private-Pay Practice
By Mary E. Boname, OD, MS, FAAO
Eliminating unprofitable insurance plans allows you to concentrate on personalized services that deliver a steady revenue stream.
>>READ MORE>
Social Media
Five Winning Instagram Posts: Capture Attention with Strong Visuals
By Maria Higgins, OD
Use visual power to market your practice—in as little as a few minutes a week. >>READ MORE>>
Sponsored Content
AOAExcel: Your Partner in Practice Management Profitability
By Joseph Ellis, OD
AOAExcel offers practices a complete tool kit of practice management services and resources to enhance patient care and profitability.
>>READ MORE>>
ROB Fast Fact
Optician Recruitment & Retention Opportunity:
Offer Competitive Compensation
Are you offering your opticians a salary that is competitive, based on what other eyecare practitioners pay? In the U.S., as a whole, the average annual optician compensation was $45,728, according to Jobson Optical Research’s 2015 ECP Compensation Study. In the Northeastern part of the country, the average annual optician salary was $52,798, while it was $45,091 in the South; $40,183 in the Midwest; and $46,033 in the West.
Click HERE to read more on offering your opticians a competitive, yet affordable, salary from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Bausch + Lomb Introduces Bausch + Lomb ULTRA for Presbyopia CLs
Bausch + Lomb has announced the introduction of Bausch + Lomb ULTRA for Presbyopia contact lenses. >>READ MORE>>
New Wearable Device to Protect Children from Overuse of Electronic Screens
Medical Wearable Solutions, based in Vancouver, Canada, is introducing Eyeforcer, a wearable device that controls and rewards children when using handheld devices, promoting safe and proper use of electronics. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better effect change?Health care reform, and the ever-changing expectations of eyecare patients, means the challenge of change. Three ROB contributors share how they managed substantial change in their practices.
…Practice Solution
- Eight Ways to Compete with Warby Parker
- Smartphone Eye Exams: How Will ODs Adapt?
- Be the Blue Light Expert for Your Patients
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
