You may be missing an opportunity to provide patients with the latest in lens technology, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse Survey suggest. Fifty-nine percent of the report’s survey respondents (independent ECPs in the U.S.) said that less than 3 percent of the single-vision digitally enhanced lenses they provided to patients used vertex, tilt and wrap measurements.
Sixteen percent said 3-6 percent of the single-vision digitally enhanced lenses they created for patients use those measurements, while 11 percent said 7-10 percent did, and another 11 percent said more than 15 percent used those measurements. Three percent said 11-15 percent used those measurements.
Is this the way you measure your patients for high-tech lenses?
High-tech lenses demand high-tech measurements. It sends the wrong message when a patient is measured for high-tech lenses with a ruler and a felt tip marker. Here’s the dilemma. You explained to the patient why they needed and would benefit from these new 21st century lenses – the newest technology in lenses – and then the patient is measured for these lenses with 18th century technology – a wooden ruler and a felt tip marker. We need to do better.
Do you at least use a digital pupilometer?
Digital pupillometers have been around for a long time. In today’s world, technology for measuring patients for high-tech lenses has evolved to even more sophisticated systems. An example would be Essilor’s M’eyeFit system.
In January 2013, Essilor released M’eyeFit “… an advanced electronic dispensing device that precisely reads pupillary distance, fitting height, A & B, pantoscopic tilt, wrap and vertex measurements, ensuring patients receive the maximum benefits from premium Essilor lens designs.” Watch the M’eyeFit video by clicking HERE or the image above.
LensCrafters has a well-done ad to the general public that drives home the need for more sophisticated measurements of patients for eyeglasses. When your patients are exposed to this ad, they remember how your office last measured them for glasses. You can view the ad HERE, or by clicking on the image above, to experience what your patients are seeing.
Don’t put this off.
Take this week to upgrade your optical to a more sophisticated system that more accurately measures patients for their new spectacle lenses.