Dispensary Viewpoint

Make Purchase More Likely By Simplifying Lens Selection

Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO of GPN, producer of The EDGE benchmark and tracking system, recommends putting patients at ease with bundled lens packages. All-inclusive lens packages enable you to show patients comparative value without adding up each individual lens treatment. Use a calculator to demonstrate (by subtraction) how much the patient is saving in choosing a bundled package.

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