The Optometric Minute

Key Steps to Achieve Marketing Effectiveness

Sept. 12, 2018

At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is never cut–because financial performance shows that effecting marketing pays off handsomely in additional exams, expanded services rendered and robust practice growth.

Thirty Percent of Appointments are Made Online
Good Marketing Generates Referrals

OFFER ONLINE SCHEDULING. Offer easy appointment scheduling online, easily accessible on the practice web site, whether on a computer or smartphone. Today’s consumer values the convenience.

MARKET ONLINE APPOINTMENT BOOKING. Market to patients and in your community that you offer online appointment scheduling, with no need to call your office.

SCHEDULE WHEN PATIENTS WANT. With online scheduling, patients self-schedule nights and weekends, when they have free time but the practice is not open. Online scheduling also frees up valuable staff time.

 

MARKET TO OTHER HEALTH-CARE PRACTICES. Reach out to primary care providers, pediatricians and other health-care offices in your community, including urgent care centers and hospitals, to let them know of your services.

MARKET VALUE OF SERVICES. Let the community know of your expertise and the technology in your office that can deliver superior care.

TRACK SUCCESS. Ask new patients how they found out about your practice, and keep a record of which marketing vehicles work best. Survey patients after visits to make sure they were satisfied with your services, and will refer others.

 

These videos may also interest you:

3 Ways to Compete with Optical Chains & Online Retail

Top Telehealth Opportunities & Concerns

“Vision Source Next” Premiers at VS Exchange

 

Jason Ortman, OD, is the owner of Castle Pines Eyecare in Castle Pines, Colo.

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