New This Week
Three Career Stages: Protege, Peer, Mentor
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., reflects on three stages of his optometric career. First, as a protégé, he benefitted from the advice of more experienced ODs. Later, he sought and exchanged business knowledge from peer study groups involving other ODs at varied career stages. Finally, he is thankful to be in a position to share both clinical and business knowledge with younger ODs and to give back to a profession that has given him and his family so much reward and satisfaction.
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Finances
Practice Purchase or Expansion: Manage Expenses to Reach Profitability
By Chad Fleming, OD, FAAO
Purchasing or expanding a practice can be more costly than you think. Here is how to break down the financials to project when you reach profitability.
Marketing
The Making of a Successful Promotional Campaign
Medical Eyecare
Nutritional Supplements: Good for Your Patients–and Practice Revenues
By Sam R. Silverblatt, OD
Nutritional supplements provide your patients with nutrients that can help prevent eye disease, and can provide your practice with an additional revenue stream.
ROB Fast Fact
How Soon Can Your Patients Schedule an Appointment with You?
Most people have a week’s wait for an appointment with their eye doctor, according to Jobson Optical Research’s 2013 Waiting Game report. Some 31.4 percent of respondents reported about a week’s wait for an appointment, while 26 percent said their eye doctor could work them in as soon as two to three days later.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on ensuring patients typically don’t have to wait more than a week for an appointment.
In Brief
Unilens Vision Introduces C-Vue ADDvantage SiHi Disposable Multifocal
Unilens Vision Inc., which develops, licenses, manufactures, distributes and markets specialty contact lenses, announced the launch of its new disposable C-Vue ADDvantage Multifocal for Presbyopia contact lens in silicone hydrogel material for monthly replacement. The new product incorporates Unilens’ next-generation multifocal contact lens design technology, which allows for ease of fit by providing a consistent near ADD power across all power profiles, ultimately resulting in clear vision for presbyopes at all distances.
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Vision Source Ranks Second in Vision Monday’s 2014 Top 50 List
Optometric alliance Vision Source has achieved the second highest ranking in Vision Monday’s exclusive listing of the Top 50 US optical businesses.
Challenge –> Solution
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Practice Challenge…
How do I find the ideal new office space?Finding a new office space means balancing patient needs and your long-term growth plan with your current financial challenges. Here is how some of our contributors created, found (or transformed an existing space into) exactly what they were looking for.
…Practice Solution
- From the Ground Up: Build Your Ideal Office Space
- Moving Office Space: Careful Planning Pays Off
- Notes on a Successful Renovation: Creating a Patient-Pleaser
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO