New This Week
Elements of Optical Design: How Wide a Space?
Barbara Wright, of Barbara Wright Design, advises that, when considering a new space for your office and dispensary, take a critical look at the width of the space. A 15-foot-wide space presents a series of challenges that may affect your ability to comfortably and efficiently conduct exams while limiting the inventory you can carry and display. In a series of diagrams and photos, she shows how many of those challenges are solved by a space that is 20-25 feet wide. “If you want to WOW patients, wider is better,” she says.
>>READ MORE >>
Practice Metrics
Top Metric to Track: Eyewear Rxes per 100 Comprehensive Exams
By Thomas F. Steiner
Eyewear sales are the largest revenue source in most practices. Eyewear dispensed per 100 complete eye exams is a useful measure of a practice’s eyewear sales effectiveness.
Medical Eyecare
Scribes in the Exam Room: Patient Experience & Efficiency Enhancer
Using scribes in the exam room lets you view the patient, rather than a clipboard or computer screen. Also, scribes promote efficiency: You can see more patients per day.
Diagnostic Instrumentation
Specular Microscope: A High-Tech Way to Monitor Eye Health of CL Patients
By Ken Krivacic, OD, MBA
For a contact lens specialty practice, a specular microscope is a highly effective tool to monitor corneal health and promote good care and adherence to replacement schedules. Used well, it can generate revenues, too.
Sponsored Content
Eyefinity EHR: Access to Patient Data Anytime, Anywhere = Increased Profitability
A successful optometric practice makes cloud-based EHR, like Eyefinity EHR, invaluable. The practice owner is able to manage from afar, checking on patient records from the comfort of home or while traveling. Rather than being tied to desktop computers, doctors and staff can access patient records from electronic devices like tablets and smartphones, enabling greater mobility. >>READ MORE>>
ROB Fast Fact
How Likely Are Consumers to Purchase Optical Goods and Services?
Many consumers are still hedging before purchasing optical goods and services, according to The Vision Council VisionWatch Economic Situation Study: May 2014. Only 14.9 percent of consumers have been increasing their purchases of eyewear over the past year as a result of economic changes, and 22.4 percent of American adult consumers are decreasing their purchases of eyewear as a result of economic conditions in the US.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling the benefits, rather than features, of eyewear.
In Brief
IDOC Releases 2014 Regional Conference Details
IDOC announced the agendas for its three 2014 IDOC University Regional Conferences to be held this fall. “We are thrilled once again to bring the high standard of education for which IDOC has become known to the optometric market,” says Mark Feder, OD, CEO of IDOC. “Our members benefit from our conferences, but we also believe our education can help all independent ODs.” Therefore, all conferences hosted by IDOC, including the IDOC University Regional Conferences, are open to all independent ODs and their staff.
>>READ MORE>>
ABB OPTICAL GROUP Updates Annual Supply Training Tutorial
ABB OPTICAL GROUP has updated its online Annual Supply Tutorial with more staff training tools to help its accounts promote more annual supplies in their practices. This value-added service is available on abbconcise.com exclusively for ABB OPTICAL GROUP accounts and their office staff.The tutorial provides 16 minutes of training for doctors and their staff with strategies for presenting and closing the sale on annual supplies of soft contact lenses.
<<READ MORE>>
Challenge –> Solution
-
Practice Challenge…
How do I optimize my EHR?You can use your electronic health records to improve patient care and office efficiency. Office protocols, staff training and patient education are needed to use this important new tool to its best advantage. Here is how some doctors are approaching this challenge.
…Practice Solution
- The ROB Electronic Health Resource
- Meaningful Use Stage 2: Action Points to Ready Your Practice
- EHR Mobility: Access EHR on Tablets
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO