ROB Archives

June 25, 2014

New This Week

Elements of Optical Design: How Wide a Space?

Barbara Wright, of Barbara Wright Design, advises that, when considering a new space for your office and dispensary, take a critical look at the width of the space. A 15-foot-wide space presents a series of challenges that may affect your ability to comfortably and efficiently conduct exams while limiting the inventory you can carry and display. In a series of diagrams and photos, she shows how many of those challenges are solved by a space that is 20-25 feet wide. “If you want to WOW patients, wider is better,” she says.
>>READ MORE >>

Practice Metrics

Top Metric to Track: Eyewear Rxes per 100 Comprehensive Exams


By Thomas F. Steiner
Eyewear sales are the largest revenue source in most practices. Eyewear dispensed per 100 complete eye exams is a useful measure of a practice’s eyewear sales effectiveness.

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Medical Eyecare

Scribes in the Exam Room: Patient Experience & Efficiency Enhancer

By Yoongie Min, OD

Using scribes in the exam room lets you view the patient, rather than a clipboard or computer screen. Also, scribes promote efficiency: You can see more patients per day.

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Diagnostic Instrumentation

Specular Microscope: A High-Tech Way to Monitor Eye Health of CL Patients

img1By Ken Krivacic, OD, MBA
For a contact lens specialty practice, a specular microscope is a highly effective tool to monitor corneal health and promote good care and adherence to replacement schedules. Used well, it can generate revenues, too.

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Sponsored Content

Eyefinity EHR: Access to Patient Data Anytime, Anywhere = Increased Profitability

A successful optometric practice makes cloud-based EHR, like Eyefinity EHR, invaluable. The practice owner is able to manage from afar, checking on patient records from the comfort of home or while traveling. Rather than being tied to desktop computers, doctors and staff can access patient records from electronic devices like tablets and smartphones, enabling greater mobility. >>READ MORE>>

ROB Fast Fact

How Likely Are Consumers to Purchase Optical Goods and Services?

img1Many consumers are still hedging before purchasing optical goods and services, according to The Vision Council VisionWatch Economic Situation Study: May 2014. Only 14.9 percent of consumers have been increasing their purchases of eyewear over the past year as a result of economic changes, and 22.4 percent of American adult consumers are decreasing their purchases of eyewear as a result of economic conditions in the US.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling the benefits, rather than features, of eyewear.

In Brief

IDOC Releases 2014 Regional Conference Details

IDOC announced the agendas for its three 2014 IDOC University Regional Conferences to be held this fall. “We are thrilled once again to bring the high standard of education for which IDOC has become known to the optometric market,” says Mark Feder, OD, CEO of IDOC. “Our members benefit from our conferences, but we also believe our education can help all independent ODs.” Therefore, all conferences hosted by IDOC, including the IDOC University Regional Conferences, are open to all independent ODs and their staff.
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ABB OPTICAL GROUP Updates Annual Supply Training Tutorial

img1 ABB OPTICAL GROUP has updated its online Annual Supply Tutorial with more staff training tools to help its accounts promote more annual supplies in their practices. This value-added service is available on abbconcise.com exclusively for ABB OPTICAL GROUP accounts and their office staff.The tutorial provides 16 minutes of training for doctors and their staff with strategies for presenting and closing the sale on annual supplies of soft contact lenses.
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