New This Week
By Chad Waggoner, OD, and Kimberly Manthe, ABO
Increasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all sound a common message. Do it right, and measure the payoff.
For an associate intent on a partnership, performing seven steps well adds value to the practice—and gets you closer to your goal.
ROB Fast Fact
ODs who own or are partners of a practice have a strong financial advantage over those who are OD-employees, findings from Jobson Optical Research’s 2014 ECP Compensation Survey suggest. The average compensation reported for employed ODs was $107,692. The average total compensation of optometrists who are owner/partners for 2013 was reported as $143,146.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the value of becoming a practice owner or partner versus an employed OD.
Novartis announced that its eyecare division Alcon has entered into an agreement with a division of Google Inc. to in-license its “smart lens” technology for all ocular medical uses. The agreement with Google[x], a team within Google that is devoted to finding new solutions to global problems, provides Alcon with the opportunity to develop and commercialize Google’s “smart lens” technology.
Vision West and C&E Vision announced a major initiative around community building for their members. The California-based companies are sponsoring ECPInteract, which has been in pilot for the last 12 months, beginning this September. The companies say they realized that their combined 7,500 members could be a powerful community for optometrists and optometric staff to derive even greater value from their membership.
Challenge –> Solution
How do I profitably invest in instrumentation?
Instrumentation is one of the most important investments your practice makes. It benefits patients by enhancing the care you provide, and it sends a high-tech message about your practice brand. Here is how some doctors approach this challenge.
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Corneal Topographer: Elevate Care and Profits
- Wavefront Analyzer: Do In-Depth Diagnostics in Less Time
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO