ROB Archives

July 30, 2014

New This Week

Space in the Optical: Use it Effectively to Increase Sales

To increase optical sales, use space effectively, says Barbara Wright of Barbara Wright Design. To consumers, open space around merchandise signals luxury, while cramped merchandise says lower price, lower quality. See how successful opticals vary open space around frame collections to differentiate economy, mid-priced and high-end.
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Ophthalmic Lenses

Increasing Eyewear Capture Rate: A Team Effort


By Chad Waggoner, OD, and Kimberly Manthe, ABO
Increasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all sound a common message. Do it right, and measure the payoff.

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Professional Development

Climb the Associates Ladder: Seven Steps Toward Ownership

By Chad Fleming, OD, FAAO

For an associate intent on a partnership, performing seven steps well adds value to the practice—and gets you closer to your goal.

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Doctor-Patient Relations

Patients with Dementia: Recognize, Provide Care and Products, Refer

img1By Pamela Miller, OD, FAAO, JD, DPNAP
With more patients displaying dementia, you need to recognize conditions, refer when warranted, and provide optical products that meet specialized needs.

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ROB Fast Fact

How Much Are You Earning?

img1ODs who own or are partners of a practice have a strong financial advantage over those who are OD-employees, findings from Jobson Optical Research’s 2014 ECP Compensation Survey suggest. The average compensation reported for employed ODs was $107,692. The average total compensation of optometrists who are owner/partners for 2013 was reported as $143,146.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the value of becoming a practice owner or partner versus an employed OD.

In Brief

Alcon Enters Agreement with Google to License Smart Lens Technology

Novartis announced that its eyecare division Alcon has entered into an agreement with a division of Google Inc. to in-license its “smart lens” technology for all ocular medical uses. The agreement with Google[x], a team within Google that is devoted to finding new solutions to global problems, provides Alcon with the opportunity to develop and commercialize Google’s “smart lens” technology.
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C&E Vision and Vision West Sponsor ECPInteract

img1 Vision West and C&E Vision announced a major initiative around community building for their members. The California-based companies are sponsoring ECPInteract, which has been in pilot for the last 12 months, beginning this September. The companies say they realized that their combined 7,500 members could be a powerful community for optometrists and optometric staff to derive even greater value from their membership.
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