New This Week
Imparting Business Skills to OD Students
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Finance
Key Questions to Ask When Financing a Second Practice Acquisition
By Bob Schultz
When seeking financing for a second practice acquisition, asking four key questions can help you to borrow well–and become profitable sooner.
Co-Management
OD-MD Partnerships: Shared Practice Can Benefit Both
By David I. Geffen, OD, FAAO
With health care becoming more team-based, a practice partnership between optometrists and ophthalmologists makes sense. Make sure the co-ownership agreement benefits both parties.
Medical Eyecare
Diabetic Co-Management: Capture a Growing Opportunity
By Teresa Narayan, OD
Diabetes is an epidemic. Equip yourself to treat the growing number of diabetic patients, and you can expand your scope of practice and increase revenues, as well. The key: equip yourself and communicate well.
ROB Fast Fact
How Likely Are Patients to Buy Contact Lenses Online?
Nearly a quarter of patients say they are likely to purchase their next contact lens supply online, according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Some 21.8 percent say they are
“very likely” to buy their next contact lens purchase online, while 16.3 percent say they are “somewhat likely.” Some 27.3 percent say they are not sure where they will purchase their next contact lens supply, and, on the bright side, 17.9 percent say they are “not very likely” to make their next contact lens purchase online, and 16.7 percent say they are “not at all likely” to do so.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on three steps that make it easy for patients to purchase contact lenses from you.
In Brief
ZEISS Digital Lens Targets Enhanced Mobile Device Use
ZEISS has launched a new product–ZEISS Digital Lens–to address the vision needs of the Millennial generation, along with consumer marketing program designed to raise awareness and drive demand for the product.
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Transitions Optical Launches Sweepstakes with Walt Disney World Resort
As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a series of sweepstakes, giving consumers a chance to see and experience life in a more vibrant way with a grand prize vacation to a signature event at Walt Disney World Resort. During the first sweepstakes, called the “Transitions Feast Your Eyes Sweepstakes,” consumers can enter to win a grand prize trip for four to attend the Epcot International Food & Wine Festival..
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Challenge –> Solution
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Practice Challenge…
How do I profitably invest in instrumentation?Instrumentation is one of the most important investments your practice makes. It benefits patients by enhancing the care you provide, and it sends a high-tech message about your practice brand. Here is how some doctors approach this challenge.
…Practice Solution
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Corneal Topographer: Elevate Care and Profits
- Wavefront Analyzer: Do In-Depth Diagnostics in Less Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO