New This Week
Prescribe Spectacle Lenses When Medically Necessary
Peter H. Kehoe, OD, FAAO, prescribes specific ophthalmic lenses or lens treatments when warranted for medical reasons. Premium optical products can improve patients’ vision and lives.
>>READ MORE>>
Doctor-Patient Relations
Hire for People Skills, Deliver Stellar Service
By Beverly Jue-Smith, OD, MBA
Employees with the ability to work effectively with colleagues and patients deliver a superior patient experience. >>READ MORE>>
Staff Management
Five Scripts to Increase Use of Patient Financing–and Boost Optical Sales
By Gary M. Freestone, OD, and Charla Thrash
Detailed scripts equip your staff to talk to patients about financing options. More use of financing increases patient satisfaction and optical sales.
>>READ MORE>>
Finances
Social Security Planning: Plan Early, Reap Rewards
Planning and adjusting retirement funds can make a six-figure difference in your benefits over a full retirement period. >>READ MORE>>
ROB Fast Fact
How Do You Utilize Smartphones with Patients?
Many ODs are using smartphones for educational and promotional use, findings from Jobson Optical Research’s 2014 ECP Internet Usage Study reveal. Some 51.6 percent of respondents use smartphones for educational and promotional purposes, while 40.3 percent use smartphones to present product information. Some 14.5 percent use a smartphone for entertainment in the office, and 8.1 percent use it to aid visual screening. Some 6.5 percent use a smartphone for patients to fill out forms, and 35.5 percent use a smartphone for unspecified, “other” purposes.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using mobile technology to educate patients.
In Brief
HOYA Provides Grant to UC Berkeley School of Optometry
Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at the UC Berkeley School of Optometry teaching laboratory. Students will have a more contemporary environment to learn and practice their knowledge and skills in the clinical area of ophthalmic optics. >>READ MORE>>
CLX Integrates with Diversified, Mid-South Premier and Firestone Distributors
CLX, a contact lens ordering, management and patient marketing system, is now fully integrated with Diversified Ophthalmics, Inc. This integration provides all Diversified, Mid-South Premier, and Firestone customers the opportunity to order contact lenses, manage returns, and consolidate contact lens management reports in a simple-to-use, cloud-based system. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I promote my products and services?Publicizing the vision and medical eyecare and products you provide is essential to practice success. Here is how three ROB contributors let their community members know what their practice has to offer.
…Practice Solution
- Health Fair = Healthy Business
- Billboards: Promote Your Practice Identity to Your Community
- The Making of a Successful Promotional Campaign
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO