Contact Lenses

It’s Clearly Time To Capture The Colors Opportunity


A practice’s success is based on its ability to protect the ocular health of its patients and meet its patients’ unique vision needs, and then translate that into practice profitability. One market that often goes untapped is color contact lenses. You already know that clear contact lenses give patients crisp vision and freedom from glasses. AIR OPTIX® COLORS contact lenses take these attributes and go one step farther; not only can they help your patients see their best, but they can also help your patients look and feel their best. By providing color within the lens, patients are able to change or enhance their natural eye color—and they do it for a variety of reasons—for a change, to stand out, to feel more confident, to match their fashion style, and more.
Still not convinced? Let’s take a look at some numbers. According to U.S. consumer research, up to 40 million people may be extremely or very interested in color contact lenses,1 yet there are only about 3 million patients currently wearing these lenses. That leaves a substantial untapped market. Patients currently wearing clear sphere contact lenses are also interested in color lenses—including almost half of patients wearing AIR OPTIX® AQUA contact lenses.2

Clear sphere and color contact lenses are no longer an “either/or”; many patients want to wear both. The growth potential for your practice could be tremendous, and the innovative technology from the AIR OPTIX® family of breathable* contact lenses can help you tap into that potential to expand your practice and satisfy your patients’ unique lifestyle and beauty needs.


Color contact lenses have come a long way from being novelty lenses, and AIR OPTIX® COLORS contact lenses represent the latest and best technology in the category. AIR OPTIX® COLORS contact lenses offer the same unique SmartShield™ surface technology as AIR OPTIX® AQUA contact lenses, combatting dryness and discomfort with a smooth, protective barrier that helps maintain moisture and resist irritating deposits.3-5 With AIR OPTIX® AQUA and AIR OPTIX® COLORS contact lenses there is no need for a refit—your patients can experience consistent comfort when alternating between their clear and color contact lenses.6


Available in nine colors, with or without vision correction, AIR OPTIX® COLORS contact lenses use a proprietary 3-in-1 color technology for a completely natural effect that patients love.
More than 85 percent of AIR OPTIX® COLORS contact lens wearers agree that their contact lenses “make me feel beautiful” and would recommend AIR OPTIX® COLORS contact lenses to their friends and family—another benefit for the practice.7  
The nine color choices means that there is a contact lens color for virtually any eye and hair color combination. Alcon has developed free digital and printed tools to help patients and office staff narrow down the best color choices so that patients only need to try on two or three lenses. Patients can visit the AIR OPTIX® COLORS Color Studio, or download the AIR OPTIX® COLORS Color Studio app on iTunes to virtually try on any of the nine lens colors. Staff can use the AIR OPTIX® COLORS Color Selection Guide flashcard to streamline the in-office color selection process.


There is a vast untapped demand for color contact lenses and capturing even a small portion of this can mean huge benefits for your practice. Meeting your patients’ lifestyle and vision needs by providing clear and color contact lens options can result in increased patient satisfaction with the practice, increased contact lens sales, and patient referrals, which can all significantly contribute to improved practice outcomes. The need is there. Let AIR OPTIX® AQUA and AIR OPTIX® COLORS contact lenses help your patients see, look, and feel their best.

Our passion is helping people see, look and feel their best




*Dk/t = 138 @ -3.00D. Other factors may impact eye health.
Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses: For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor.
Important information for AIR OPTIX® AQUA (lotrafilcon B) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.
References 1. Alcon data on file, 2013. 2. Based on a survey of 311 eye care professionals; Alcon data on file, 2015. 3. Alcon data on file, 2013. 4. Nash W, Gabriel M, Mowrey-Mckee M. A comparison of various silicone hydrogel lenses; lipid and protein deposition as a result of daily wear. Optom Vis Sci. 2010;87:E-abstract 105110. 5. Nash W, Gabriel M. Ex vivo analysis of cholesterol deposition for commercially available silicone hydrogel contact lenses using a fluorometric enzymatic assay. Eye Contact Lens. 2014;40:277-282. 6. In a randomized clinical study of 16 sites with 258 subjects; Alcon data on file, 2012. 7. Based on a survey of 126 current AIR OPTIX® COLORS contact lens wearers; Alcon data on file, 2015.

See product instructions for complete wear, care, and safety information.

©2016 Novartis    3/16   US-AOC-16-E-0734


Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top