Dispensary Viewpoint

Frame Board Management 101

Jay Binkowitz, president of GPN, producer of The EDGE, and partner in American Eyecare in Astoria, NY, presents the first in the video series “Keys to Profitability in the Optical: Good Frame Board Management.” It is essential to map out and track all frames on display, he advises, and then to adjust inventory according to sales. Keys to improving sales include buying deep into select brands, enlisting frame reps in brand-training your optical staff, rotating inventory, and incentivizing your sales staff. There also are differences in how to present luxury brands and measure theirturnover rate, versus mid-priced designer brand frames. Inventory is a major investment, Binkowitz says, and good frame board management provides good ROI.

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