New This Week
Publicize Practice Niche Locally and Beyond
Donald S. Teig, OD, FAAO, of Ridgefield Family Eye Care in Ridgefield, Conn., publicizes his niche in sports vision professionally, locally and nationally. He lectures to professional groups and contributes articles to journals focused on optimizing sports vision. Dr. Teig speaks to community groups like Little Leagues and also reaches a national TV market with appearances on the Today Show and The View.
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Finance
Do a Financial Benchmark Reset: Revenue-per-Patient
By Scot Morris, OD
The year is still young enough for you to make 2012 a financial milestone. Best place to start: measuring and increasing your revenue-per-patent. >>READ MORE>>
Practice Management
Vendor Agreements: Understand Terms, Adjust Practice Policies
By Pamela Miller, OD, JD
Base your practice policies on a close reading of the terms of the agreements you sign with vendors. Taking the time to do so can save you money in the long run.
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Software Solutions/EHR
Lead Your Staff in the Transition to EHR
By Scott A. Jens, OD, FAAO
Successful conversion to electronic health records requires an educated doctor ready to take the lead—and a staff that sees the long-range benefits. >>READ MORE>>
ROB Fast Fact
How Much Do Daily Deal Sites Reduce the Cost of Eyewear?
For almost 30 percent of recent eyewear buyers who used a daily deal site, the promotion used lowered the cost of their eyewear purchase by more than 50 percent, according to The Vision Council’s VisionWatch Daily Deal Eyewear Report. For almost 25 percent of recent eyewear buyers who used a daily deal site, the promotion used lowered the cost of their eyewear purchase by less than 50 percent. Another one-quarter of recent eyewear buyers who used a daily deal site reported that the promotion used lowered the cost of the eye exam or other eyecare professional fees. Finally, one-seventh of recent eyewear buyers who used a daily deal site claimed that the promotion used allowed them to purchase multiple pairs of eyewear rather than a single pair.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on turning consumer use of daily deal sites to your practice’s advantage.
EyeMed Vision Care Enhances Member Web Site to Emphasize Importance of Vision Benefits
EyeMed Vision Care, a division of Luxottica, released a newly refreshed and enhanced version of its web site for EyeMed members. The site now features updated content with new capabilities that give EyeMed members greater and more flexible access to information. >>READ MORE>>
MBA Site Re-Launched with Improved Design and Functionality
MBA-ce.com, the web site of the Management & Business Academy, sponsored by Alcon and Essilor, has undergone a redesign to provide a more usable and attractive environment for accessing tools for optometric practice growth. The revitalized site premiered January 12.
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ROB Poll Results
When Do You Present Exam Fees?: When Patients Check Out
Asked when their practice presents exam fees to patients, 50 percent of ROB readers said these fees are presented when the patient checks out. Twenty-eight percent present fees over the phone when patients schedule appointments. Eleven percent present exam fees on the day of the appointment at the front desk and another 11 percent present the fees during the intake of patient information.
