The Optometric Minute

Every Patient Deserves the Best

Sam Silverblatt, OD, of Shreveport, La., believes that every one of his patients deserves the best in high-quality optical products. In presenting the best options in frames, lenses and contact lenses, he and his staff do not make assumptions about ability to pay for high-end goods. His patients, once they leave his dispensary, represent his optical shop, and he wants them to look and see their best. He and his staff educate their patients about quality in optical products, and if patients want low-end product, they do not hesitate to send them elsewhere.

ACTION POINTS

START AT THE TOP. Offer patients high-quality products, and let them make the $ decision.
DIFFERENTIATE & EDUCATE. Offer unique products, and teach patients about quality optics.
BE SELECTIVE. If patients only want low-end optical goods, send them down the street.

Sam Silverblatt, OD, is owner of Dr. Sam Silverblatt, Optometrist, (www.samsilverblatt.com) in Shreveport, La., To Reach him: eyedocjoc@aol.com.

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