For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the Good Housekeeping Seal for the entire Crizal No-Glare lens product portfolio. Evaluated by the Good Housekeeping Research Institute, the Seal emblem offers additional credibility to the performance of the Crizal brand.
“Receiving the Good Housekeeping Seal for a second year in a row is a testament to Essilor’s ambition to excel as an industry innovator, providing products that meet and exceed patients’ visual needs,” says Lauri Crawford, senior vice-president of marketing, Essilor of America. “We’re proud to be recognized with such an honor that brings patients an even greater awareness of the high quality of Crizal lenses and provides eyecare professionals with confidence that they are recommending the best products for their patients’ vision.”
The Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions for more than 100 years, and research has shown an impact of the Seal on consumer buying behaviors:
• 9 out of 10 consumers are aware of the Seal
• 89 percent would feel more comfortable buying a product they are unfamiliar with if it has the Seal
• 89 percent are more likely to trust a product and its advertising if it displays the Seal
Crizal is currently the only lens brand to be backed by the Good Housekeeping Seal, and the brand’s entire product portfolio has been evaluated and received the recognition:
• Crizal Prevencia
• Crizal Sapphire UV
• Crizal Avancé UV
• Crizal Alizé UV
• Crizal Easy UV
• Crizal Prevencia Kids
• Crizal Kids UV
• Crizal SunShield UV
• Crizal SunShield Mirrors UV
The Crizal portfolio offers a wide range of products made for adults and children from anti-reflective lenses that are easier to clean and more scratch-resistant to specialty lenses that selectively filter harmful blue light. Crizal No-Glare lenses provide the clearest vision possible, and offer 25 times more UV protection against the damaging rays of the sun with an E-SPF value of 25 .
Crizal lenses are currently available through an authorized Crizal lens distributor. To learn more, visit Crizal.com or the Essilor newsroom at news.essilorusa.com.
