April 5, 2017
Essilor of America announced earlier this month that, for the first time, it will sponsor no-interest financing for up to six months for qualified patients who purchase any of Essilor’s premium lenses, which are Varilux, Crizal, Transitions, Xperio UV and Eyezen.
The offer, a key part of the Power of Vision promotion, is offered exclusively to independent eyecare professionals, Essilor noted. And it demonstrates the “company’s commitment to drive more patients to independent eyecare professionals’ practices,” according to the announcement.
According to Essilor, a recent study found that 55 percent of ECPs, and 43 percent of patients, are interested in such a financing offer. Of interested patients, 77 percent would buy at least once a year and 40 percent would buy two pairs, the survey found.
The promotional financing offer is designed to incentivize patients to visit their ECP and maximize the available rebates. Without it, consumers typically purchase a pair of eyeglasses every two years, and only 5 percent purchase a second pair, according to Essilor.
“With Power of Vision, patients can receive promotional financing and $10 rebates per eligible product with a maximum of $30 in rebates per pair of glasses,” Essilor said in its announcement. The rebates will be paid with a Visa Rewards card that is mailed to patients.
“The combination of a consumer rebate coupled with the opportunity for customers to pay for better vision over time is a one-two punch in terms of making sure ECPs are not only seeing more patients this year, but are selling more glasses as well,” Essilor of America chief marketing officer Carl Bracy said in the announcement. “It also reinforces our commitment to innovation. We are the first and only manufacturer that offers no-interest promotional financing and a rebate, driving educated consumers who are ready to buy.”
The Power of Vision program will be supported by Essilor’s national advertising campaigns including television and online media, which will encourage consumers to find an independent ECP through an exclusive online locator tool.
For more information, visit PowerofVision.com.
