In addition to providing routine vision care, optometrists are increasingly challenged to participate fully in medical model optometry. Embracing the medical model is part of practicing full-scale optometry, says Randolph Brooks, OD, FAAO, of Advanced Eyecare Associates of Ledgewood, NJ. Further, providing medical service is essential to being considered for inclusion in Accountable Care Organizations (ACOs) that are being formed under the Affordable Care Act.
ACTION POINTS
HONE CLINICAL SKILLS. Maintain and enhance your clinical skills through CE courses at meetings and online resources.
TRAIN STAFF. Provide staff with ongoing training in both business and clinical issues, and display their certifications in the office.
DEMONSTRATE EFFICIENCIES. Show that you can provide high-quality, cost-effective medical care.
Embrace the Medical Model
Prepare for ACOs
Train Staff
Randolph Brooks, OD, FAAO, owns Advanced Eyecare Associates in Ledgewood, NJ. To contact him: drbrooks@advanced2020.com
