New This Week
Who Handles the Money in Your Practice?
Ryan Powell, OD, the owner of Insight Eyecare Specialties, in the Kansas City, Mo., metro area, and Matthew Alpert, OD, owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif., say multiple checks and balances are needed to monitor practice finances.
>>READ MORE>>
Diagnostic Instrumentation
6 Key Points for Purchasing Instrumentation for Profitability
By Bradley D. Richter, OD
Buying diagnostic instrumentation is a major capital outlay. Before any purchase, use six critical checkpoints to confirm it will pay you back. >>READ MORE>>
Frames
Optical Merchandising: How to Create a Showcase Wall
Differentiate your optical with a showcase wall that spotlights fresh merchandise each month. >>READ MORE>>
Finances
How to Profitably Retire from Your Practice
You have many options for retirement from your practice. Here are your main options, including the pros and cons of each. >>READ MORE>>
2015 was a banner year for Review of Optometric Business, with in-depth articles ranging from marketing and digital strategy to finance, medical eyecare, staff management and beyond. Here is a selection by ROB’s editors of the best “ROB Power Packs,” or groupings of articles, from the past year.
5 ROI Winners for Your Practice
Your practice faces challenges–and revenue growth opportunities–every day. See five large and small ways to ramp up revenues. >>READ MORE>>
5 Approaches to Better Management
Gain vital strategies on the staff management cycle, from hiring, to performance and service improvement. Includes tips on recruiting and managing staff from five top ROB contributors.
Five Ways to Optimize Change
Make practice changes with winning strategies on online retailing, telemedicine, blue light, full-scope medical eyecare and co-management. >>READ MORE>>
5 Creative Marketing Strategies
Five top ROB contributors share strategies for practice differentiation and growth. >>READ MORE>>
5 Success Drivers in the Optical
Spur sales by identifying and maxing out new and leading streams of optical revenue. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Sell More Blue Light-Blocking Lens Treatments
If you aren’t educating your patients about blue light, and prescribing lens treatments with blue light protection, a competitor may beat you to it. Some 63 percent of optical retailers said they offer a new AR lens that also reduced blue light, according to Jobson Optical Research’s 2015 Premium Lens MarketPulse report. These retailers say it has replaced, on average, 22 percent of standard AR.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the dangers of blue light, and selling blue light-blocking lenses.
In Brief
Transitions Optical Names First-Ever Transitions Innovation Awards Finalists
Transitions Optical has named the finalists for its new Transitions Innovation Awards program, which recognizes both individuals and companies from the U.S. and Canada for their innovative efforts to support the Transitions brand over the past year. >>READ MORE>>
Vision Source Announces Relationship with Central Ohio Primary Care
Vision Source, announced that it has entered into a relationship with Central Ohio Primary Care to provide eye health and vision services to their patient base. Vision Source says the collaboration will deliver improved outcomes for the patients of both organizations. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I effectively measure the profitability of my practice?Effective use of practice metrics enables you to dependably measure your practice profitability. Here is how three contributors recommend measuring your practice’s profits and growth.
…Practice Solution
- Billed vs. Collected Revenues: How to Measure & Improve Profits
- Metrics to Manage By: How to Calculate Chair Cost per Exam
- Use EHR to Track Key Performance Benchmarks
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO