ROB Archives

Dec. 23, 2015

New This Week

Who Handles the Money in Your Practice?

Ryan Powell, OD, the owner of Insight Eyecare Specialties, in the Kansas City, Mo., metro area, and Matthew Alpert, OD, owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif., say multiple checks and balances are needed to monitor practice finances.
>>READ MORE>>

Diagnostic Instrumentation

6 Key Points for Purchasing Instrumentation for Profitability


By Bradley D. Richter, OD
Buying diagnostic instrumentation is a major capital outlay. Before any purchase, use six critical checkpoints to confirm it will pay you back. >>READ MORE>>

Frames

Optical Merchandising: How to Create a Showcase Wall

By Gina Wesley, OD MS, FAAO

Differentiate your optical with a showcase wall that spotlights fresh merchandise each month. >>READ MORE>>

Finances

How to Profitably Retire from Your Practice

img1By By Adam Cmelja

You have many options for retirement from your practice. Here are your main options, including the pros and cons of each. >>READ MORE>>

 


 

2015 was a banner year for Review of Optometric Business, with in-depth articles ranging from marketing and digital strategy to finance, medical eyecare, staff management and beyond. Here is a selection by ROB’s editors of the best “ROB Power Packs,” or groupings of articles, from the past year.


5 ROI Winners for Your Practice

 

Your practice faces challenges–and revenue growth opportunities–every day. See five large and small ways to ramp up revenues. >>READ MORE>>


5 Approaches to Better Management

Gain vital strategies on the staff management cycle, from hiring, to performance and service improvement. Includes tips on recruiting and managing staff from five top ROB contributors.

>>READ MORE>>


Five Ways to Optimize Change

Make practice changes with winning strategies on online retailing, telemedicine, blue light, full-scope medical eyecare and co-management. >>READ MORE>>


5 Creative Marketing Strategies

Five top ROB contributors share strategies for practice differentiation and growth. >>READ MORE>>

 

 


5 Success Drivers in the Optical

Spur sales by identifying and maxing out new and leading streams of optical revenue. >>READ MORE>>

ROB Fast Fact

Market Opportunity: Sell More Blue Light-Blocking Lens Treatments

img1If you aren’t educating your patients about blue light, and prescribing lens treatments with blue light protection, a competitor may beat you to it. Some 63 percent of optical retailers said they offer a new AR lens that also reduced blue light, according to Jobson Optical Research’s 2015 Premium Lens MarketPulse report. These retailers say it has replaced, on average, 22 percent of standard AR.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the dangers of blue light, and selling blue light-blocking lenses.

In Brief

Transitions Optical Names First-Ever Transitions Innovation Awards Finalists

Transitions Optical has named the finalists for its new Transitions Innovation Awards program, which recognizes both individuals and companies from the U.S. and Canada for their innovative efforts to support the Transitions brand over the past year. >>READ MORE>>

 

Vision Source Announces Relationship with Central Ohio Primary Care

img1Vision Source, announced that it has entered into a relationship with Central Ohio Primary Care to provide eye health and vision services to their patient base. Vision Source says the collaboration will deliver improved outcomes for the patients of both organizations. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

 

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