New This Week
ODs Play a Critical Role in Genetic Eye Disease Treatment
Optometrists play a critical role in the research and treatment of genetic eye diseases in children the world over, says Samuel A. Hardage, chairman of The Vision of Children Foundation. An expanding OD partnership program offers a framework to become involved in this exciting field. >>READ MORE>>
Staff Management
Help Struggling Employees Boost their Performance
By Danny Clarke, OD,
and Joely Anderson, office manager
You hire the best candidates, but what is the remedy when their job performance is sub-par? Effective triage and staff mentoring can turn a poor performance into a winning one. >>READ MORE>
Marketing
Connect to Local Charities…and Your Patients
and Ellen Byrum-Goad, LDO
Your patients care about making a difference in our troubled world–especially at this time of year. Here are seven steps to show that you and your staff share their values. >>READ MORE>
Practice Management
Know the Essentials of an Effective Non-Compete Contract
By Pamela Miller, OD, FAAO, JD, FNAP
A non-compete clause can insulate your practice from a devastating loss of patients when an associate leaves you. Draw up a non-compete that is fair and legal, and make its terms clear at the time of a new hire.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Tap Into a Growing Market for Optical Goods
The market for vision care products and services has grown by 2.2 percent compared to the previous 12 months, according to The Vision Council VisionWatch 2016 third quarter Member Benefits Report. The market for vision care products and services, including all types of ECP retail locations (including independent and corporate ODs), generated $40,253.3 million in the 12 months ending in September 2016, compared to $39,385.7 million in the 12 months ending in September 2015.
Click HERE for guidance on how to best to reach prospective patients and eyewear buyers from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Report: How to Serve Multicultural Millennial Patients
The National Optometric Association (NOA) and Transitions Optical Inc. have released an educational paper titled “Eyes on Millennials: The Most Culturally Diverse Generation” that summarizes highlights from a “Multicultural Millennial Matters” panel that took place during the NOA’s 2016 Annual Convention in Chicago. >>READ MORE>>
AllAboutVision.com Offers Content in Spanish
AllAboutVision.com has launched Spanish translations of some of the most popular articles in its Eye Conditions & Diseases section. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I make the best use of my EHR?Electronic health records are an essential practice tool. Here is how three contributors advise optimizing your EHR system to best serve patients and practice profitability.
…Practice Solution
- Three Ways to Enhance Patient Care with EHR Software
- Choose the Right EHR System to Grow Your Practice
- Can You Make Your EHR More User-Friendly for Patients?
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO