Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice. One practice advantage often overlooked: transaction costs are reduced. Staff avoids the time-consuming interruptions of patients coming in monthly or quarterly to renew the CL supplies they could automatically fill annually.
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ACTION POINTS
PROMOTE ANNUAL CL SUPPLIES. Patients are more compliant, practice improves margins.
COMPUTE TRANSACTION COSTS. Staff time filling CL Rxes adds up: compare the process monthly vs. yearly.
USE TIME WISELY. Interruptions can cost you more profitable sales.
Gary Gerber, OD,, is Chief Dream Officer at The Power Practice The Power Practice in Franklin Lakes, NJ. To contact him: info@powerpractice.com
