How your practice should be more like the Masters.
A resource to help your patients protect their eyes.
Make glaucoma diagnosis and management a practice-builder.
Market contact lens wearing safety.
Empower employees to better your practice.
How to make every day with patients a learning experience.
Will your dry eye services benefit?
A new tool to improve the exam room experience.
By Peter J. Cass August 9, 2017 Satisfied patients who return and refer others, and the retention of employees, are two separate...
Make the connections you need to build your practice.
How one practice is profitably surviving managed care.
Create happy cataract patients who stick with you.
Use the campaign to coordinate your messaging to patients.
Will your practice be impacted?
Your employees have distinct personalities. Learn how best to work with them.
Communicate more easily--and safely--with patients.
Optimize the current strength of independent optometry.
A new incentive for patients to buy from you?
Is Google Glass back and ready for your optical?
This is how to ensure patients return on time for care.
Create a caring & profitable practice culture.
Sponsored Content Why total contact lens revenues don’t meet expectations Recent data analysis suggests that ECPs are effectively capturing nearly 80 percent1...
July 19, 2017 Luxottica Retail North America has announced a new Luxottica Eye Care Optometry Scholarship program in support of eligible students...
July 19, 2017 Transitions Optical has released staff education and marketing materials to help eyecare professionals better understand and treat young patients....
Do you have a role to play in your patients' cosmetic enhancements?
Are you ready for a visit from the insurance auditor?
How yoga can improve your doctoring and business management.