Finances

Insights to Impact

A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the profession. Read More...

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    Retirement Planning Made Easy for AOA Members

    By Peter PolovskySPONSORED CONTENTJan. 20, 2016Providing retirement planning options for yourself, and for your staff, is economical and easy for AOA members...

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    Six Ways to Stay on Budget When Expanding Office Space

    How to profitably expand your office space.

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    How to Interview Practices You Would Like to Work For

    By Cheryl G. Murphy, ODDec. 23, 2015Do you know what you're looking for in an employer? Create a checklist for what you...

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    ROB Power Packs 2015: Top 5 ROI Winners for Your Practice

    By ROB EditorsDec. 23, 2015Your practice faces challenges--and revenue growth opportunities--every day. Here are some of the ways top ROB contributors are...

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    ROB Power Packs 2015: Change Management

    By ROB EditorsDec. 23, 2015The past year saw nuggets of successful change shared on topics ranging from optimizing new technology to better...

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    How to Profitably Retire from Your Practice

    By Adam Cmelja, President of Integrated Planning & Wealth ManagementDec. 23, 2015You have many options for retirement from your practice. Here are...

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    Six Practice Improvements for 2016

    By Maria Sampalis, ODDec. 2, 2015The end of the year is a perfect time to assess your strengths and weaknesses, and develop...

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    The Benefits and Perils of the 50-50 Partnership

    By Diane Palombi, ODNov. 18, 2015Partnerships, in which you and another doctor each own half of the practice can be challenging, but a...

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    Eight Steps to Profit in a Sports Vision Specialty

    By Alan Berman, ODNov. 18, 2015Sports vision is fast growing, fun and rewarding. Eight steps can put you into this field profitably--whether...

  • What to Do When Patients Communicate Directly with Ophthalmic Manufacturers

    By Brian Chou, OD, FAAOOct. 28, 2015Ophthalmic manufacturers are communicating directly with your patients. Are you ready to educate your patients, so...
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    Develop a CE Strategy to Broaden Your Services

    By Maria Higgins, ODOct. 21, 2015CE builds skills that equip you to capture new opportunities—in pediatrics, dry eye, medical model. Choose courses...

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    Finding the Best Practice Location: A Strategic Plan

    By Diane Palombi, ODOct. 14, 2015The right location--and initial marketing strategy to let patients know you're open for business--is the most important decision...

  • Medical Marijuana: OD Dos & Don’ts

    By Pamela Miller, OD, FAAO, JD, FNAPOct. 14, 2015Medical marijuana is legal in many states—and that poses legal questions. Can ODs prescribe...
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    Fraud-Proof Your Practice with EMV Credit Card Processing Technology

    By Deanna Karhuniemi, vice-president of EMV Strategy, Chase Commerce SolutionsOct. 28, 2015Your practice is probably already seeing payment cards presented that are...

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    Can You and Your Staff Recite Your Mission Statement?

    By Peter G. Shaw-McMinn, ODSept. 30, 2015A mission statement lets employees and patients know the ideals and goals of your practice. Do...

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    Build Profits by Managing Cancellations & No-Shows

    By Adam Cmelja, President of Integrated Planning & Wealth ManagementOct. 7, 2015Cancellations and no-shows add up to lost revenues. Available systems can...

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    Four Ways Taking Vacations Can Help Your Practice

    By Cheryl G. Murphy, ODOct. 7, 2015It can be hard for an ambitious OD to take time off, but letting yourself take...

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    Choose a Location that Matches Your Practice Vision

    By Maria Higgins, ODSept. 23, 2015Choosing the right location for your practice requires demographic and financial analyses, but also look for a...

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    Online Refractions: Four Actions To Protect Our Patients and Profession

    By Lisa Shin, ODSept. 16, 2015Online refractions are gaining traction. Here's how to ensure your practice doesn't lose its footing. 

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    Chick-fil-A: Cooking Up a Lesson for Your Practice

    By Jennifer Jabaley, ODSept. 9, 2015The Chick-fil-A fast food chain has lessons for you in how to cook up great service for...

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    Project Profit Gains–Then Add Office Space

    By Rachael Click, ODSept. 2, 2015Expanding your existing space can grow revenues dramatically. Before taking a big step, project increased profitability based...

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    Illegal CL Sales: If You See Something, Say Something

    By Cheryl G. Murphy, ODAugust 19, 2015Illegal contact lens sales still plague our industry. Do you know how to protect your patients...

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    Six Ways to Ruin Your Optometric Practice

    By Ken Krivacic, OD, MBASept. 16, 2015There are many ways to make your practice succeed—or fail. Here are six "strategies" you should...

  • Three Kinds of Practices: Which is Yours & How Can You Prosper?

    By Jerome Legerton, OD, MS, MBA, FAAOAugust 5, 2015There are three modes of practice that come with their own sets of needs...
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    The Disney Way: Four Service Standards for Practice Owners to Adopt

    By Peter G. Shaw-McMinn, ODJuly 29, 2015Disney is one of the most recognizable, well liked brands in the world. Here are four...

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    Leverage Your Business Skills with a Second Venture

    By Maria Higgins, ODAugust 12, 2015Independent ODs acquire a host of business skills. Apply them in a second business where you can hit...

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    Practice Ownership: Best Option for Debt Management

    By Erik Ferjentsik, MBAAugust 5, 2015Student debt after optometry school is a common challenge. Practice ownership provides your best opportunity for paying...

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