How digital technology can boost your relationship with patients.
How to recover and continue to prosper after a natural disaster.
Improve your patient experience by lessening the wait.
Provide patients with the answers they came to you for.
Tips for marketing your practice while sticking to your budget.
A guide to mastering challenging conversations with patients.
Telemedicine is gaining traction--time to add it to your practice?
Tips for turning your practice around with a re-branding.
By Pamela Miller, OD, FAAO, JD, FNAP April 25, 2018 Letting your community know of the services you provide, and the products...
How you greet patients directly affects your bottom line.
Learn how to use your practice data to compete with business rivals.
How to smoothly--and safely--drop toxic patients.
Learn how to manage--and help--anxious patients.
Tips for making it more likely your patients make a purchase.
Create a sleek, sophisticated office.
Speak in terms that communicate all that you do.
Don't let "little things" wreck your patients' in-office experience.
The best way to determine if your marketing is worth the spend.
What you need to do to get more patients to recommend you.
Three conversations to have with your patients.
By Suzanne LaKamp, OD, FAAO Jan. 31, 2018 When prescribing treatment plans to patients, we try to fully educate them. However, many...
Respond strategically to negative reviews.
Ideas to ring in the New Year with optical profits.
Key ways to move your practice into a more profitable future.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
By Andrew Paik, OD Dec. 6, 2017 Patient loyalty is not a given. It’s earned through trusting connections with you and your...
How to maximize the advantages of a marketing firm.