Pick the perfect office space for your practice.
Key elements of the patient experience to notice--and improve.
By Scott Huffer, OD, FAAO Sept. 6, 2017 Marketing dollars spent should make an impact in additional revenues. Over the last several...
How to recover and continue to prosper after a natural disaster.
Know what patients see first, and how to make it a welcome sight.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
How to work with patients to reach mutual goals.
Learn what works--and what doesn't--about your patient flow.
A second language can be what your practice needs to grow.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
A system for breaking difficult news to patients.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
How you greet patients directly affects your bottom line.
Don't let "little things" wreck your patients' in-office experience.
By Arian Fartash, OD July 26, 2017 As a freelance optometrist, who works at various practices in California, and who happens also...
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
Three key conversations to have with your patients.
Low-cost changes can make a huge difference to profitability.
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
People respond to stories--so tell your patients a good one.
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...
Meet & exceed Millennial patient expectations.
These questions will take your care to the next level.