By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...
By Maria Higgins, OD April 19, 2017 Anyone in the retail arena is in a fierce battle for the consumer’s dollar. Options abound for...
Low-cost changes can make a huge difference to profitability.
People respond to stories--so tell your patients a good one.
Sponsored Content April 5, 2017 By ROB Editors Peter J. Cass, OD, the owner of Beaumont Family Eye Care in Beaumont, Texas,...
Meet & exceed Millennial patient expectations.
Here are resources to let more patients know about your practice.
Be sure your appearance instills confidence in your skills.
Tips for creating a private-pay-only practice--while putting patients first.
Grow your practice with a seniors-friendly office.
Best of ROB: 2016 Dec. 21, 2016 Powerful marketing can take your practice from afterthought to the top of patient minds, and...
By Agustin Gonzalez, OD, FAAO, ABCMO Nov. 30, 2016 Incorporating new technology into your practice is made easier by educating staff of...
Speed up patient visits, and create more time for shopping.
Let patients know why they should visit you--in person.
Reach out to your community with speaking engagements.
Here's how to set yourself apart from competitors, large and small.
How to market to parents and kids the whole year round.