Marketing
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1.3K
Multi-Platform Marketing: Enagage Patients Online–But Make the In-Office Sale
By Justin Bazan, ODOnline platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.
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650
Be the Red Zebra: Stand Out from Other ODs in Your Community
By Maria Sampalis, ODIndependent optometrists have competitors down the street and online today, along with competition from multiple corporate-owned chains. Here is...
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879
Providing Eyecare for the Needy
By MaryAnn Ragone, MAS, MPHParticipating in outreach community efforts that provide eyecare and eyewear to the needy is the right thing to...
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Web Site Videos: A Powerful Education and Marketing Tool
By Steve Vargo, OD, MBAVideos are more than a way to fill your practice web site and Facebook page. Videos also are...
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792
Patient Satisfaction Surveys: Measure to Improve!
By Ken Krivacic, OD, MBAPatient satisfaction surveys reveal what patients really think of your practice--and show you areas for improvement. New online...
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704
Networking with Other ODs and MDs: A Referrals Booster
By Maria Sampalis, ODNetworking with other ODs and MDs is a key to building a practice that becomes a part of the...
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795
Patient Interaction Breeds Loyalty
By Cheryl G. Murphy, ODIncrease patient loyalty by conducting a “loyalty building action” during each patient visit.
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866
Patient Financing: Your Marketing Advantage
By Jeffrey W. Robertson, ODand Jennifer C. Lane, ODOffering patient financing to purchase eyewear can provide you with a practice differentiator that...
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Spam in Your Patients’ Eyes: Correct Eye Health Misconceptions that are Marketed to Your Patients
By Brian Chou, OD, FAAODisreputable marketers are sending your patients e-mail advertising false eye health claims. Be aware of the patient education...
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Speak Up: Protect Yourself Legally When Invited to Speak
By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...
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722
“Think About Your Eyes” TV Ad Campaign Underway
Think About Your Eyes the consumer awareness campaign from The Vision Council, is running two flights of television ads to raise public...
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858
Media Training: Communicate Effectively with Local TV, Radio, Print & Online Media
By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...
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1.5K
What Do Patients Think of You? A Net Promoter Score Will Tell You
By Michael Slusky, ODHow satisfied are patients with your practice? The net promoter score system will clue you in, and allow you...
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702
Market Your Value Proposition to Patients: Specifically, Why Choose You?
By Amir Khoshnevis, ODEstablish what your value proposition is to patients, then differentiate your brand in your marketing.
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590
Comedic Online Optometry Videos: Helpful or Hurtful?
By Cheryl G. Murphy, ODHumorous videos can help your practice brand appear trendy and fun. But do humorous videos reflect poorly on...
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488
Patient Satisfaction Surveys: Measure Expectations, Then Exceed Them
By Ally Stoeger, ODPatient surveys keep you in touch with your patient's expectations—and they provide guideposts for improving service.
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854
Integrated Campaigns = Smarter Marketing
By Agnes Palys, OD, FAAOTie together social media, search engine marketing, in-office and print advertising in a promotional campaign with an impact...
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1.2K
Effective Recall: Create Urgency and Make Scheduling Convenient
Effective recall requires that you create a sense of urgency--and make scheduling convenient. Contact patients 13 months after their last annual examination...
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642
Get 360-Degree Feedback from Patients
By Eric M. White, ODUse a multi-pronged approach to track your patients’ level of satisfaction with your products and services. Then improve...
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Think In-Person: Focus on Reality Ahead of the Virtual
By Brian Chou, OD, FAAOMarketing on social media sites like Facebook, Yelp and Pinterest gets a lot of media attention. But don’t...
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Market Effectively–and Legally–to Your Patients
By Pamela Miller, OD, FAAO, JDThere are exciting marketing opportunities with social media, e-mail and texting. But before you "send," protect your...
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E-Blast Off to Enhanced Communication with Patients
By Steve Vargo, OD, MBARegular e-mail blasts tell your patients about new products and services and keep your practice top-of-mind.
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Patient Testimonials: Your Best Advertisement
By April Jasper, OD, FAAOPromote your practice and educate your community about your products and services with patient testimonials--on video and in...
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Analyze Patient Demographics and Lifestyles–then Tailor Your Services
By Gregory D. Foley, ODCommunities change—and you need to change with yours or perish. Assess the demographics and lifestyles of your patient...
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657
Make Your Mark: Brand Yourself a Winning OD
By Nathan Bonilla-Warford, ODDo you know what your practice brand looks like? Consistent branding across communication channels--from printed marketing materials to e-blasts...
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622
Key Marketing Tool: Local Media Appearances
By Gina Wesley, OD, MS, FAAOGo local! Appearances on your hometown television station plus quotes in newspapers or local magazines spotlight your...
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474
Your Practice’s Best Advertisement? You.
By Sherin George, ODPosters and brochures are good selling tools but when the doctor wears a product that is being suggested to...
