Best of ROB: 2016 Dec. 21, 2016 Powerful marketing can take your practice from afterthought to the top of patient minds, and...
Let patients know why they should visit you--in person.
Reach out to your community with speaking engagements.
Here's how to set yourself apart from competitors, large and small.
How to market to parents and kids the whole year round.
By Robert L. Bass, OD, FAAOAugust 5, 2015Set a practice growth strategy based on effective recall. Test and track various patient communications...
By Maria Sampalis, ODJuly 15, 2015Encourage patients to think "back to the eye doctor" before "back to school" with a well-timed television...