Marketing
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163
Make Your Mark: Brand Yourself a Winning OD
By Nathan Bonilla-Warford, ODDo you know what your practice brand looks like? Consistent branding across communication channels--from printed marketing materials to e-blasts...
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141
Key Marketing Tool: Local Media Appearances
By Gina Wesley, OD, MS, FAAOGo local! Appearances on your hometown television station plus quotes in newspapers or local magazines spotlight your...
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135
Your Practice’s Best Advertisement? You.
By Sherin George, ODPosters and brochures are good selling tools but when the doctor wears a product that is being suggested to...
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289
The Relentless OD: Which Recall and Rescheduling Methods Work?
By Cheryl Murphy, ODConsider how best to reach your patients for recall, and then be persistent about it!
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144
My Winning Marketing Strategy–Play-by-Play for a New Practice
By Ally Stoeger, ODLaunching a new practice requires an effective plan to quickly build a patient base. Here is a play-by-play of...
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Your Practice Improvement Guidepost: Patient Satisfaction Surveys
By Brian Chou, OD, FAAO, and Ronald Krefman, OD, FAAOSurvey patients regularly on everything from wait time at reception to shopping in...
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253
Help Patients Get the Picture with Video Marketing
By Steve Vargo, OD, MBAPost videos on your practice web site and social media sites to educate while promoting your services. Create...
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Show Patients How to Use their Flex-Spending Dollars
By Ryan C. Wineinger, ODMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
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Understand Cultures to Build a Multicultural Practice
By Peter Bae, OD, MSCommunities across the country are becoming more culturally diverse. By responding to your changing patient base—and understanding cultural...
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243
Mobile Marketing: Text Messaging is Hot
By Steve Vargo, OD, MBAMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
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210
Creative Marketing Concept: Signature Windows
By Rachael Click, ODEnhance your practice brand--and attract new patients--with catchy window designs that become the talk of the town. Here are...
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155
Love Letters to Your Patients: Show Patients You Care
By Nathan Bonilla-Warford, ODValentine’s Day week is a good time to review how you can best show patients you value them.
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252
Automated Recall Drives Practice Growth
An effective recall system is a lifeline to practice success. Automated recall notices can keep your exam chairs filled.
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133
Use Optometric Alumni Networks as a Practice-Building Resource
Networking begins in optometry school--where you create bonds that help to build and guide your practice through your entire career. Here are...
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244
Use Multichannel Marketing for Greatest Impact
The attention span of today's consumer is split between a myriad of media. Using varied channels--online, print and broadcast--is your best bet to reach the greatest number...
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194
Giving Back is Good–and Good for Business, Too
December is the right time to think about giving back. Even in tough financial times it is important to help others and...
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141
Calculate Cost of Taking Patient from Knowing You…to Referring You
There are seven steps in taking a prospective patient from awareness of your practice to becoming a loyal patient who refers you...
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171
Put Butts in Exam Chairs: Ask Existing Patients about Family Members Needing Exams
Existing patients are a top source for keeping your exam chairs filled. When patients present for exams, use your electronic health records...
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199
Motivating Consumers to Choose Your Private Practice
Consider what you, as an independent eye doctor, can provide to patients that corporate ODs cannot. Then work a plan to market...
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190
Segment Your Patient Base and Target Your Most Profitable Patients
Determine which patients yield the best ROI for your marketing efforts--and put your dollars there.
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214
Increase Patient Visits with “Think About Your Eyes”
Participating in the Think About Your Eyes consumer eye health awareness campaign can educate patients about your practice, and why regularly visiting...
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191
Most Consumers View Eyeglasses as “Medical Necessity”
During the 12-month period ending December 2010 there were 66.6 million pairs of Rx eyeglasses sold in the U.S. at the...
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How to Succeed with a Trunk Show
By organizing a well-marketed trunk show, you can create local buzz about your practice and generate thousands of dollars in dispensary...
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Create a Multicultural Practice to Expand Your Patient Base
By creating a practice that caters to patients of diverse cultures you can improve the patient experience, and broaden your practice's reach...
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203
Having a Strong Recall Program
Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., implements a hearty patient recall program to educate patients about the...
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144
Know Your State’s Sales Tax Laws
By Ally Stoeger, OD For consumers, one attraction to Internet shopping is buying goods tax–free. This is a point of great controversy as...
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177
Use “Mindshare” to Create Long-Term, Loyal Patients
By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".
