Think About Your Eyes the consumer awareness campaign from The Vision Council, is running two flights of television ads to raise public...
By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...
By Michael Slusky, ODHow satisfied are patients with your practice? The net promoter score system will clue you in, and allow you...
By Amir Khoshnevis, ODEstablish what your value proposition is to patients, then differentiate your brand in your marketing.
By Cheryl G. Murphy, ODHumorous videos can help your practice brand appear trendy and fun. But do humorous videos reflect poorly on...
By Ally Stoeger, ODPatient surveys keep you in touch with your patient's expectations—and they provide guideposts for improving service.
By Agnes Palys, OD, FAAOTie together social media, search engine marketing, in-office and print advertising in a promotional campaign with an impact...
Effective recall requires that you create a sense of urgency--and make scheduling convenient. Contact patients 13 months after their last annual examination...
By Eric M. White, ODUse a multi-pronged approach to track your patients’ level of satisfaction with your products and services. Then improve...
By Brian Chou, OD, FAAOMarketing on social media sites like Facebook, Yelp and Pinterest gets a lot of media attention. But don’t...
By Pamela Miller, OD, FAAO, JDThere are exciting marketing opportunities with social media, e-mail and texting. But before you "send," protect your...
By Steve Vargo, OD, MBARegular e-mail blasts tell your patients about new products and services and keep your practice top-of-mind.
By April Jasper, OD, FAAOPromote your practice and educate your community about your products and services with patient testimonials--on video and in...
By Gregory D. Foley, ODCommunities change—and you need to change with yours or perish. Assess the demographics and lifestyles of your patient...
By Nathan Bonilla-Warford, ODDo you know what your practice brand looks like? Consistent branding across communication channels--from printed marketing materials to e-blasts...
By Gina Wesley, OD, MS, FAAOGo local! Appearances on your hometown television station plus quotes in newspapers or local magazines spotlight your...
By Sherin George, ODPosters and brochures are good selling tools but when the doctor wears a product that is being suggested to...
By Cheryl Murphy, ODConsider how best to reach your patients for recall, and then be persistent about it!
By Ally Stoeger, ODLaunching a new practice requires an effective plan to quickly build a patient base. Here is a play-by-play of...
By Brian Chou, OD, FAAO, and Ronald Krefman, OD, FAAOSurvey patients regularly on everything from wait time at reception to shopping in...
By Steve Vargo, OD, MBAPost videos on your practice web site and social media sites to educate while promoting your services. Create...
By Ryan C. Wineinger, ODMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
By Peter Bae, OD, MSCommunities across the country are becoming more culturally diverse. By responding to your changing patient base—and understanding cultural...
By Steve Vargo, OD, MBAMore and more consumers say they want to get information via phone or tablet. Use texting to promote...
By Rachael Click, ODEnhance your practice brand--and attract new patients--with catchy window designs that become the talk of the town. Here are...
By Nathan Bonilla-Warford, ODValentine’s Day week is a good time to review how you can best show patients you value them.
An effective recall system is a lifeline to practice success. Automated recall notices can keep your exam chairs filled.