Tips for turning your practice around with a re-branding.
How digital technology can boost your relationship with patients.
Tips for making your recall soar.
By Pamela Miller, OD, FAAO, JD, FNAP April 25, 2018 Letting your community know of the services you provide, and the products...
Ways to market your practice that you may be overlooking.
Learn how to use your practice data to compete with business rivals.
Here's how to get the greatest ROI when marketing medical eyecare.
The best way to determine if your marketing is worth the spend.
What you need to do to get more patients to recommend you.
Three conversations to have with your patients.
Tips for marketing your practice while sticking to your budget.
Ideas to ring in the New Year with optical profits.
Key ways to move your practice into a more profitable future.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
How to maximize the advantages of a marketing firm.
Here are resources to let more patients know about your practice.
Learn how to attract Hispanic patients to your practice.
How to get your patients to bring along their friends & family.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...