Learn how to attract Hispanic patients to your practice.
How to make patients feel at home--and ready to shop.
Key ways to move your practice into a more profitable future.
Provide patients with the answers they came to you for.
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
By Scott Huffer, OD, FAAO Oct. 11, 2017 Marketing is a key to practice success. You can have the best doctors, state-of-the-art...
A guide to mastering challenging conversations with patients.
Learn how to attract & retain Millennial patients.
How to get your patients to bring along their friends & family.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
Respond strategically to negative reviews.
Speak in terms that communicate all that you do.
By Thuy-Lan Nguyen, OD September 13, 2017 Appealing to Millennials, many of whom are making their own decisions about eyecare for the...
Pick the perfect office space for your practice.
Key elements of the patient experience to notice--and improve.
The advantages to patients & you of selling eyecare accessories.
By Scott Huffer, OD, FAAO Sept. 6, 2017 Marketing dollars spent should make an impact in additional revenues. Over the last several...
How to recover and continue to prosper after a natural disaster.
Know what patients see first, and how to make it a welcome sight.
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
How to work with patients to reach mutual goals.
Learn what works--and what doesn't--about your patient flow.
A second language can be what your practice needs to grow.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.