Speak in terms that communicate all that you do.
Provide patients with the answers they came to you for.
Know what patients see first, and how to make it a welcome sight.
Don't let "little things" wreck your patients' in-office experience.
By Marc Grossman, OD Feb. 14, 2018 Recall is the lifeblood of any practice, helping to ensure your appointment slots are booked...
The best way to determine if your marketing is worth the spend.
What you need to do to get more patients to recommend you.
A guide to mastering challenging conversations with patients.
What Millennials most want from your practice.
Three conversations to have with your patients.
By Suzanne LaKamp, OD, FAAO Jan. 31, 2018 When prescribing treatment plans to patients, we try to fully educate them. However, many...
Here's how to get the greatest ROI when marketing medical eyecare.
Tips for marketing your practice while sticking to your budget.
Learn how to manage--and help--anxious patients.
By Thuy-Lan Nguyen, OD Jan. 17, 2018 Approximately 40 percent of my patients are presbyopic, and I expect this number to grow...
Improve your office while sticking to your budget.
How you greet patients directly affects your bottom line.
Respond strategically to negative reviews.
Telemedicine is gaining traction--time to add it to your practice?
Ideas to ring in the New Year with optical profits.
Key ways to move your practice into a more profitable future.
What Millennial patients need to love your practice.
Pick the perfect office space for your practice.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
By Andrew Paik, OD Dec. 6, 2017 Patient loyalty is not a given. It’s earned through trusting connections with you and your...
Make your office experience worth returning to.
How to maximize the advantages of a marketing firm.