Teach your opticians to guide patients' styles--and eyewear purchases.
Tips on keeping your contact lens practice profitable.
Tips from a practice that has made contact lenses hugely profitable.
Learn how a retinal camera can help you build your medical eyecare practice.
Price frames to maximize sales and build your patient base.
Educate patients about the benefits of prescription sunwear.
By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO March 7, 2018 Concerns about harmful blue light, and digital eye fatigue, make...
How three ROB contributors made optical sales soar.
What you need to do for, and say to, your contact lens patients.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
How to make an OCT a profitability-builder.
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Help patients stay in their contacts longer and create a practice-builder.
How to get more seniors in sunwear.
Tips for creating both a profitable online and offline optical.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
Learn when to go hard, and when soft, in selling eyewear.
Sponsored Content By Evan Pritchett, OD Nov. 29, 2017 Custom visual solutions from premium spectacle lenses is a practice differentiator. It sets...
Act now to capture round two of back-to-school sales.
Sponsored Content By VisionWeb Nov. 15, 2017 Making the choice to switch EHR software providers is not a decision that many ODs...
These small changes can make your CL business grow substantially.
Tips to prescribe & sell more sports lenses.
The weather's cooling down--so heat up sunwear sales.