Secrets to selling prescription sunwear.
Develop a system to ensure your instruments deliver ROI.
A winning formula for selling more sunwear.
An instrument to enhance your contact lens patient care.
What you need to launch a sports eyewear niche.
Why a VEP may help you provide better care & profitability.
Sponsored Content By Shazeen Ali, OD In the medical profession, experience matters. Taking on fill-in roles after optometry school gave me the...
Tips on keeping your contact lens practice profitable.
Tricks to keeping your optical inventory engaging to patients.
Provide specialized sports sunwear to patients.
Make walk-ins more likely, and generate higher revenues.
What your patients need to know about Hubble.
An easy way to boost your contact lens sales.
See what a wavefront autorefractor can do for your profitability.
Top tips for financing your instrumentation investments.
A lens style conversation to have with patients.
Educate patients about the dangers of blue light, and offer eyewear solutions.
Why & how to teach your patients why sunwear isn't just for summer.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
Educate patients about the benefits of prescription sunwear.
By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO March 7, 2018 Concerns about harmful blue light, and digital eye fatigue, make...
What you need to do for, and say to, your contact lens patients.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
How to make an OCT a profitability-builder.
Do these things to ensure your optical promotions pay off.