Make walk-ins more likely, and generate higher revenues.
What your patients need to know about Hubble.
An easy way to boost your contact lens sales.
See what a wavefront autorefractor can do for your profitability.
Top tips for financing your instrumentation investments.
How to make high-end frames a sales leader in your optical.
What your staff needs to know about the instruments in your office.
A lens style conversation to have with patients.
Educate patients about the dangers of blue light, and offer eyewear solutions.
Why & how to teach your patients why sunwear isn't just for summer.
Teach your opticians to guide patients' styles--and eyewear purchases.
Tips from a practice that has made contact lenses hugely profitable.
Learn how a retinal camera can help you build your medical eyecare practice.
Price frames to maximize sales and build your patient base.
Educate patients about the benefits of prescription sunwear.
By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO March 7, 2018 Concerns about harmful blue light, and digital eye fatigue, make...
How three ROB contributors made optical sales soar.
What you need to do for, and say to, your contact lens patients.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
How to make an OCT a profitability-builder.
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Help patients stay in their contacts longer and create a practice-builder.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.