Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
What your staff needs to know about the instruments in your office.
Learn when to go hard, and when soft, in selling eyewear.
Sponsored Content By Evan Pritchett, OD Nov. 29, 2017 Custom visual solutions from premium spectacle lenses is a practice differentiator. It sets...
Educate patients about the dangers of blue light, and offer eyewear solutions.
Act now to capture round two of back-to-school sales.
Sponsored Content By VisionWeb Nov. 15, 2017 Making the choice to switch EHR software providers is not a decision that many ODs...
These small changes can make your CL business grow substantially.
Tips to prescribe & sell more sports lenses.
The weather's cooling down--so heat up sunwear sales.
What you need to tell teens and parents about contacts.
Let parents know why & how to protect children's eyes from the sun.
Top ways to capture adaptive lens sales.
Sponsored Content By Thomas F. Steiner Nov. 1, 2017 You have the chance to provide better care to patients, while increasing revenues....
Create and use a process to smartly add instrumentation.
A winning formula for selling more sunwear.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Help patients make the right choice in lens care products.
Sept. 20, 2017 Personalized progressive lenses are gaining acceptance, and even popularity, among patients, results from Jobson Optical Group’s 2017 Premium Lenses...
How to sell sunwear all year--even in January.
Three ODs give tips on educating patients on sun protection.
Sponsored Content By Ashley K. McFerron, OD Sept. 20, 2017 Your fiercest rivals for contact lens sales–comprising a $700 million online U.S....
How to beat the Warby Parkers & Hubbles of the world.
Make your CL services better for patients--and your practice.