Ophthalmic Lenses
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2.2K
Personalized Lenses: Practice-Differentiator
By Kathleen M. Andersen, ODPersonalized lenses are a high-tech, high-performance tool to delight your patients.
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2.2K
Sports Vision Niche: Create a Dynamic Practice-Builder
By Thuy-Lan Nguyen, ODDifferentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.
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Talk Performance in Presenting AR
By Robert L. Bass, OD, FAAOImplement a strategy with staff to sell more glasses with anti-reflective treatment. Patients will benefit and optical...
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866
Optical Sales Booster: Talk Benefits, Not Features
By Thuy-Lan Nguyen, ODWhen shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can...
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578
Address Medical Eyecare Issues with Spectacle Lenses
Eyewear is for more than vision correction--sometimes it also provides solutions for medical eyecare issues.
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984
Increasing Eyewear Capture Rate: A Team Effort
By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...
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616
Premium PALs: Personalization Sets You Apart
By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...
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816
Discuss Sports and Discover Needs, Increase Revenues
By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...
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771
Custom Marketing Tool: Transitions Online Marketing (TOM) Tool
By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...
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740
Blue Light Risk: Educate Patients on Protecting their Eye Health
By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...
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774
Profit with In-House Finishing
By Ken Krivacic, OD, MBAAn in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
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601
Prescription Google Glass: Move Into the Future with Your Patients
By Matthew Alpert, ODGoogle Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their...
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631
OD’s Device Advice: Help Patients Optimize Use of Electronic Devices
By Teresa Narayan, ODOD's can lead the discussion of how to optimize use of electronic devices by prescribing and selling eyewear and...
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570
Prescribing Transitions: Education Makes the Sale
By ROB EditorsTransitions lenses can improve patients' quality of vision and protect their eyes from the sun's harmful rays. Here's how the...
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Life in Color: Providing Lenses for Color Deficiency is a Valued Service
By Robert S. Christensen, ODPatients with deficient color vision now can be helped with specialty lenses. Here is how to make this...
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785
Be an Expert in Treating Computer Vision Syndrome
By Agnes Palys, OD, FAAOEstablish your expertise in guiding your patients through the new and evolving visual challenges--and corresponding visual fatigue-- presented...
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596
Free-Form Lenses: Address the Needs of Your Patient at Work and Play
By Brian Linde, ODEnhance the lives of your patients by prescribing free-form spectacle lenses that meet lifestyle needs ranging from computer work...
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652
In-House Lens Fabrication: Compete Successfully with Large Optical Retailers
Gordon G. Wong, ODAn in-house lens fabrication system enables the independent optometrist to compete with corporate eyecare retailers by offering parallel speed...
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775
Computer Eyewear: Provide Relief from Computer Vision Syndrome
By Teresa Narayan, ODOffering patients relief from computer vision syndrome is a premium service that reflects well on your practice. It also...
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472
One-Stop Shopping: When a Single Partner Can Provide Both Contacts and Spectacle Lenses
By Anastasios Fokas, OD, and Steve Rossi, Licensed Ophthalmic DispenserUsing a digital lab provided by the same company that manages your contact...
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409
The Problem with “20/Happy”
By Ally Stoeger, ODPatients deserve more than just adequate vision, or what is known as "20/happy." Provide each patient with the prescription...
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668
In-House Lens Fabrication: Your Practice Differentiator
Raymond J. Brill, OD, MBA, FAAO, FOAAAn in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or...
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835
In-House Lens Fabrication = Fast, Cost-Efficient Service
By Kenneth M. Daniels, OD, FAAOAcquiring an in-house lens casting system that is easy to use and affordable can provide patients with...
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527
Personalized Lenses: Patients “See the Difference” with a New App
By Thomas Gosling, ODMatch your personalized lens education to your patients' expectations and needs. Doing so will remove cost concerns as an...
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1.0K
Ask Patients Detailed Lifestyle Questions…Then Select Best Lens Options
By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDOYour success in providing patients with the ideal spectacle lenses—and second-pair sales--depends on your understanding...
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957
Prescribe Spectacle Lenses by Lifestyle
By Elaine Happ, ODMatch each patient’s eyewear recommendation to their individual needs. Then use new measuring technology to provide a higher level...
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590
Protect Patients from Eye Strain with Glare-Free Reading Eyewear
By Eric M. White, ODHelp patients to protect their eyes when reading in the sun and from computer strain. By prescribing anti-reflective...
