Ophthalmic Lenses
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488
Increasing Eyewear Capture Rate: A Team Effort
By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...
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312
Premium PALs: Personalization Sets You Apart
By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...
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442
Discuss Sports and Discover Needs, Increase Revenues
By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...
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391
Custom Marketing Tool: Transitions Online Marketing (TOM) Tool
By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...
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363
Blue Light Risk: Educate Patients on Protecting their Eye Health
By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...
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360
Profit with In-House Finishing
By Ken Krivacic, OD, MBAAn in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
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315
Prescription Google Glass: Move Into the Future with Your Patients
By Matthew Alpert, ODGoogle Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their...
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330
OD’s Device Advice: Help Patients Optimize Use of Electronic Devices
By Teresa Narayan, ODOD's can lead the discussion of how to optimize use of electronic devices by prescribing and selling eyewear and...
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292
Prescribing Transitions: Education Makes the Sale
By ROB EditorsTransitions lenses can improve patients' quality of vision and protect their eyes from the sun's harmful rays. Here's how the...
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Life in Color: Providing Lenses for Color Deficiency is a Valued Service
By Robert S. Christensen, ODPatients with deficient color vision now can be helped with specialty lenses. Here is how to make this...
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382
Be an Expert in Treating Computer Vision Syndrome
By Agnes Palys, OD, FAAOEstablish your expertise in guiding your patients through the new and evolving visual challenges--and corresponding visual fatigue-- presented...
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308
Free-Form Lenses: Address the Needs of Your Patient at Work and Play
By Brian Linde, ODEnhance the lives of your patients by prescribing free-form spectacle lenses that meet lifestyle needs ranging from computer work...
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327
In-House Lens Fabrication: Compete Successfully with Large Optical Retailers
Gordon G. Wong, ODAn in-house lens fabrication system enables the independent optometrist to compete with corporate eyecare retailers by offering parallel speed...
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360
Computer Eyewear: Provide Relief from Computer Vision Syndrome
By Teresa Narayan, ODOffering patients relief from computer vision syndrome is a premium service that reflects well on your practice. It also...
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244
One-Stop Shopping: When a Single Partner Can Provide Both Contacts and Spectacle Lenses
By Anastasios Fokas, OD, and Steve Rossi, Licensed Ophthalmic DispenserUsing a digital lab provided by the same company that manages your contact...
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176
The Problem with “20/Happy”
By Ally Stoeger, ODPatients deserve more than just adequate vision, or what is known as "20/happy." Provide each patient with the prescription...
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324
In-House Lens Fabrication: Your Practice Differentiator
Raymond J. Brill, OD, MBA, FAAO, FOAAAn in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or...
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335
In-House Lens Fabrication = Fast, Cost-Efficient Service
By Kenneth M. Daniels, OD, FAAOAcquiring an in-house lens casting system that is easy to use and affordable can provide patients with...
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272
Personalized Lenses: Patients “See the Difference” with a New App
By Thomas Gosling, ODMatch your personalized lens education to your patients' expectations and needs. Doing so will remove cost concerns as an...
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381
Ask Patients Detailed Lifestyle Questions…Then Select Best Lens Options
By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDOYour success in providing patients with the ideal spectacle lenses—and second-pair sales--depends on your understanding...
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405
Prescribe Spectacle Lenses by Lifestyle
By Elaine Happ, ODMatch each patient’s eyewear recommendation to their individual needs. Then use new measuring technology to provide a higher level...
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308
Protect Patients from Eye Strain with Glare-Free Reading Eyewear
By Eric M. White, ODHelp patients to protect their eyes when reading in the sun and from computer strain. By prescribing anti-reflective...
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550
Personalized Lenses: A Measurement System Makes It Work
By Scot Morris, ODInstalling a measurement system is essential to making personalized ophthalmic lenses work in your practice. It greatly improves accuracy...
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440
Gain a Competitive Advantage: Multiple Ophthalmic Lens Edgers
By Oliver Lou, OD, Having multiple ophthalmic lens edgers in house gives you an "edge" over competing optical retailers. You capture major...
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266
Success with Personalized Lenses Requires Patient Education
By Rajeev Raghu, OD, FAAOOffering personalized lenses is a premium option that can set you apart from competing practices and online optical...
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332
Spotlight Personalized Lenses with a Lens Education Center
By Jeffrey Rohlf, LDOCreate a lens education center where you can walk patients through the personalized lens measurement process and demonstrate the...
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219
Offer Personalized Lenses as a Practice Differentiator
By Russ TolarReinforcing the message from doctor to optical staff--and involving the patient--improves the chances that the patient will end up with...
