By Thuy-Lan Nguyen, ODDifferentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.
By Robert L. Bass, OD, FAAOImplement a strategy with staff to sell more glasses with anti-reflective treatment. Patients will benefit and optical...
By Thuy-Lan Nguyen, ODWhen shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can...
Eyewear is for more than vision correction--sometimes it also provides solutions for medical eyecare issues.
By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...
By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...
By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...
By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...
By Mary E. Boname, OD, FAAOBlue light emitted from electronic devices is a potential hazard to your patients' eye health. Educate and...
By Ken Krivacic, OD, MBAAn in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
By Matthew Alpert, ODGoogle Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their...
By Teresa Narayan, ODOD's can lead the discussion of how to optimize use of electronic devices by prescribing and selling eyewear and...
By ROB EditorsTransitions lenses can improve patients' quality of vision and protect their eyes from the sun's harmful rays. Here's how the...
By Robert S. Christensen, ODPatients with deficient color vision now can be helped with specialty lenses. Here is how to make this...
By Agnes Palys, OD, FAAOEstablish your expertise in guiding your patients through the new and evolving visual challenges--and corresponding visual fatigue-- presented...
By Brian Linde, ODEnhance the lives of your patients by prescribing free-form spectacle lenses that meet lifestyle needs ranging from computer work...
Gordon G. Wong, ODAn in-house lens fabrication system enables the independent optometrist to compete with corporate eyecare retailers by offering parallel speed...
By Teresa Narayan, ODOffering patients relief from computer vision syndrome is a premium service that reflects well on your practice. It also...
By Anastasios Fokas, OD, and Steve Rossi, Licensed Ophthalmic DispenserUsing a digital lab provided by the same company that manages your contact...
By Ally Stoeger, ODPatients deserve more than just adequate vision, or what is known as "20/happy." Provide each patient with the prescription...
Raymond J. Brill, OD, MBA, FAAO, FOAAAn in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or...
By Kenneth M. Daniels, OD, FAAOAcquiring an in-house lens casting system that is easy to use and affordable can provide patients with...
By Thomas Gosling, ODMatch your personalized lens education to your patients' expectations and needs. Doing so will remove cost concerns as an...
By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDOYour success in providing patients with the ideal spectacle lenses—and second-pair sales--depends on your understanding...
By Elaine Happ, ODMatch each patient’s eyewear recommendation to their individual needs. Then use new measuring technology to provide a higher level...
By Eric M. White, ODHelp patients to protect their eyes when reading in the sun and from computer strain. By prescribing anti-reflective...
By Scot Morris, ODInstalling a measurement system is essential to making personalized ophthalmic lenses work in your practice. It greatly improves accuracy...