By Preston Fassel April 18, 2018 Selling men’s frames can seem like more of a challenge than selling women’s frames because of...
Make walk-ins more likely, and generate higher revenues.
Create an optical that captures Millennial purchases.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
Secrets to teaching your opticians to sell multiple pairs.
How three ROB contributors made optical sales soar.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
By Ryan Parker, OD Feb. 7, 2018 A practice’s optical is a major profit center, usually accounting for more than half of...
By Aaron Neufeld, OD, FAAO Jan. 31, 2018 Sports eyewear, specialized to the activities of each patient, is a key way to...
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
Learn when to go hard, and when soft, in selling eyewear.
Act now to capture round two of back-to-school sales.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Being the optician--at least once--can teach an OD invaluable lessons.
A strategy to boost second-pair sales.
Key sales-friendly features of a profitable optical.
A system for increasing eyewear revenues.
Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...
Your guide to selling independent-brand frames.
Zero in on only the best vendors for your practice.