Tips on capturing more of the prescriptions you write.
Learn when to go hard, and when soft, in selling eyewear.
By Anita Mizrachi, Licensed Optician Nov. 29, 2017 Patients have diverse tastes and needs, so it makes sense to stock your...
Act now to capture round two of back-to-school sales.
Do these things to ensure your optical promotions pay off.
How to make your frame board a patient-pleasing money-maker.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Price frames to maximize sales and build your patient base.
Being the optician--at least once--can teach an OD invaluable lessons.
A strategy to boost second-pair sales.
Turn your next shopping trip into an optical sales tutorial.
Key sales-friendly features of a profitable optical.
A system for increasing eyewear revenues.
Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...
Find the best frame pricing strategy for your practice.
Teach your opticians to guide patients' styles--and eyewear purchases.
Your guide to selling independent-brand frames.
Zero in on only the best vendors for your practice.
Leverage private label frames to market your practice.
Five ways to spur your patients to make an optical purchase.
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....
Here's a unique way to show patients your merchandise.
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...
By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...
By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...