By Linda Conlin, Licensed Optician June 20, 2018 The products on your frame board have to interest patients–and your own staff. Opticians...
The trick to getting men to buy in your optical.
What you need to launch a sports eyewear niche.
Tricks to keeping your optical inventory engaging to patients.
Create an optical that captures Millennial purchases.
Secrets to teaching your opticians to sell multiple pairs.
By Colleen Hannegan, ABOC, CPO May 9, 2018 Summer is nearly here, and with it comes the opportunity to heat up optical...
Make walk-ins more likely, and generate higher revenues.
How to make high-end frames a sales leader in your optical.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
How three ROB contributors made optical sales soar.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
Learn when to go hard, and when soft, in selling eyewear.
Act now to capture round two of back-to-school sales.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Being the optician--at least once--can teach an OD invaluable lessons.
A strategy to boost second-pair sales.
Key sales-friendly features of a profitable optical.
A system for increasing eyewear revenues.