Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
By Ryan Parker, OD Feb. 7, 2018 A practice’s optical is a major profit center, usually accounting for more than half of...
By Aaron Neufeld, OD, FAAO Jan. 31, 2018 Sports eyewear, specialized to the activities of each patient, is a key way to...
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
By Linda Conlin, Licensed Optician Jan. 10, 2018 Selling multiple pairs is a key to both patient satisfaction and revenue generation. The...
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
By Rachael Click, OD, Jennifer Lyerly, OD, and Kevin Smith and Anita Mizrachi, Licenced Optician Dec. 20, 2017 It was a banner...
Learn when to go hard, and when soft, in selling eyewear.
Act now to capture round two of back-to-school sales.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Price frames to maximize sales and build your patient base.
Being the optician--at least once--can teach an OD invaluable lessons.
A strategy to boost second-pair sales.
Key sales-friendly features of a profitable optical.
A system for increasing eyewear revenues.
Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...
Teach your opticians to guide patients' styles--and eyewear purchases.
Your guide to selling independent-brand frames.
Zero in on only the best vendors for your practice.
Five ways to spur your patients to make an optical purchase.
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....