By Amanda Rights, OD Feb. 21, 2018 The lenses you prescribe to patients can address a variety of visual challenges, from driving...
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
By Ryan Parker, OD Feb. 7, 2018 A practice’s optical is a major profit center, usually accounting for more than half of...
Top tips for financing your instrumentation investments.
How to make an OCT a profitability-builder.
By Aaron Neufeld, OD, FAAO Jan. 31, 2018 Sports eyewear, specialized to the activities of each patient, is a key way to...
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
By Ken Krivacic, OD, MBA Jan. 17, 2018 By now, you’ve probably heard–or seen on TV or online–that Hubble has launched. Not the...
By Linda Conlin, Licensed Optician Jan. 10, 2018 Selling multiple pairs is a key to both patient satisfaction and revenue generation. The...
Help patients stay in their contacts longer and create a practice-builder.
How to get more seniors in sunwear.
Tips for creating both a profitable online and offline optical.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
Instruments that are worth every dime--and then some.
By Rachael Click, OD, Jennifer Lyerly, OD, and Kevin Smith and Anita Mizrachi, Licenced Optician Dec. 20, 2017 It was a banner...
What your staff needs to know about the instruments in your office.
What your patients need to know about Hubble.
Tips from a practice that has made contact lenses hugely profitable.
Learn when to go hard, and when soft, in selling eyewear.
Sponsored Content By Evan Pritchett, OD Nov. 29, 2017 Custom visual solutions from premium spectacle lenses is a practice differentiator. It sets...
Educate patients about the dangers of blue light, and offer eyewear solutions.
Act now to capture round two of back-to-school sales.
Sponsored Content By VisionWeb Nov. 15, 2017 Making the choice to switch EHR software providers is not a decision that many ODs...