Tips for inspiring your opticians to WANT to sell your merchandise.
Ideas to help you kick-start optical sales this summer.
By Colleen Hannegan, ABOC, CPO July 11, 2018 With summer in full swing, children are home from school. In between summer camp...
Tips for boosting sales of AR lenses.
How to optimize custom lenses to grow your practice.
How to get more seniors in sunwear.
Secrets to teaching your opticians to sell multiple pairs.
Steps to take to give Hubble a run for its money.
By Suzanne LaKamp, OD, FAAO June 27, 2018 Patients undoubtedly sit in your reception area with their noses in their phones. Many...
By Preston Fassel June 27, 2018 You can increase the likelihood of patients leaving your practice with the eyewear you prescribed if...
Secrets to selling prescription sunwear.
Develop a system to ensure your instruments deliver ROI.
A winning formula for selling more sunwear.
An instrument to enhance your contact lens patient care.
Tips for creating both a profitable online and offline optical.
The trick to getting men to buy in your optical.
What you need to launch a sports eyewear niche.
How an OCT can transform a practice's care & business potential.
Why a VEP may help you provide better care & profitability.
Sponsored Content By Shazeen Ali, OD In the medical profession, experience matters. Taking on fill-in roles after optometry school gave me the...
Tricks to using the annual report from your distributor to be more profitable.
Tips on keeping your contact lens practice profitable.
Tricks to keeping your optical inventory engaging to patients.
Create an optical that captures Millennial purchases.
Instruments that are worth every dime--and then some.
Provide specialized sports sunwear to patients.
Three ODs give tips on educating patients on sun protection.