Instruments that are worth every dime--and then some.
By Anita Mizrachi, Licensed Optician May 16, 2018 Patients and passersby should see fresh merchandise that excites them every time they encounter...
Provide specialized sports sunwear to patients.
Develop a system to ensure your instruments deliver ROI.
Three ODs give tips on educating patients on sun protection.
Secrets to teaching your opticians to sell multiple pairs.
By Colleen Hannegan, ABOC, CPO May 9, 2018 Summer is nearly here, and with it comes the opportunity to heat up optical...
Make walk-ins more likely, and generate higher revenues.
The trick to getting men to buy in your optical.
What your patients need to know about Hubble.
An easy way to boost your contact lens sales.
See what a wavefront autorefractor can do for your profitability.
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO May 2, 2018 Anti-reflective (AR) lens treatments give your patients greater comfort and...
Top tips for financing your instrumentation investments.
How to make high-end frames a sales leader in your optical.
Tricks to using the annual report from your distributor to be more profitable.
What you need to launch a sports eyewear niche.
Steps to take to give Hubble a run for its money.
By Colleen Hannegan, ABOC, CPO April 11, 2018 Prescription sunwear protects patients’ eyes from ultra-violet radiation and blue light, and increases their...
An instrument to enhance your contact lens patient care.
What your staff needs to know about the instruments in your office.
Create an optical that captures Millennial purchases.
A lens style conversation to have with patients.
Educate patients about the dangers of blue light, and offer eyewear solutions.
A winning formula for selling more sunwear.
Why & how to teach your patients why sunwear isn't just for summer.
Teach your opticians to guide patients' styles--and eyewear purchases.