Tips on keeping your contact lens practice profitable.
An easy way to boost your contact lens sales.
By Linda Conlin, Licensed Optician Oct. 10, 2018 Your patients’ income level, cultural preferences and lifestyle choices–their demographics–impact the frames they will...
The conversation-starters that can build a binocular vision niche.
Strategies to sell more eyewear to each patient.
What your practice needs to sell to families with children.
Steps to take to give Hubble a run for its money.
Tips for inspiring your opticians to WANT to sell your merchandise.
Tricks to using the annual report from your distributor to be more profitable.
How to make high-end frames a sales leader in your optical.
How three ROB contributors made optical sales soar.
By Colleen Hannegan, ABOC, CPO August 29, 2018 Lens remakes of eyewear can be costly, in both the cost of the lens...
The weather will be cooling down soon--so heat up sunwear sales.
The trick to getting men to buy in your optical.
Create an optical that captures Millennial purchases.
Tips from a practice that has made contact lenses hugely profitable.
Tips to prescribe & sell more sports lenses.
Help patients stay in their contacts longer and create a practice-builder.
Sponsored Content By Tia McEntire, Director of Optical Services, and Tim Roach, Optical Lab Manager Marietta Eye Clinic When we wanted to...
Pointers for investing in a frame mix likely to increase capture rate.
Learn how a retinal camera can help you build your medical eyecare practice.
How an OCT can transform a practice's care & business potential.
How to help more patients with digital eye fatigue syndrome.
Tips for creating both a profitable online and offline optical.
Three ODs give tips on educating patients on sun protection.
How to sell sunwear all year--even in January.
Ideas to help you kick-start optical sales this summer.