May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...
2.1K
Setting Up a Visual Skills Clinic
May 6, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., set up a visual skills clinic, as part...
2.1K
Communicating Effectively with Patients
April 22, 2015: Two practice owners discuss how they use electronic communications to differentiate their practices, and, in fact, raise the level...
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Making the Transition: OD Student to OD Practice
April 15, 2015: The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an...
1.9K
Accelerate Practice Growth Through Peer Groups
April 8, 2015: Grow your practice faster, and avoid pitfalls, with proven strategies from peer business groups. For best results, implement one...
2.9K
Create a Unique Practice with Independent Brands
April 1, 2015: Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from...
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Send the Right Message with Mobile Technology
March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...
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Growth Opportunities from the Essential Pediatric Benefit
March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...
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Transitioning from Practice Associate to Practice Partner
February 18, 2015: Tina McCarty, OD, advises that a fundamental change occurs in moving from being an associate focused on care to...
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The High-Tech, High-Touch Exam: Keep the Patient in Mind
February 11, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., says that while new instrumentation can provide a...
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Listen to Patient’s Chief Complaint…and Solve It
January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...
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Harnessing the Power of Digital Referrals
January 14, 2015: Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, founders of...
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Prescribe Spectacle Lenses When Medically Necessary
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...
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Developing a Comprehensive Eyecare Practice
Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad...
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Most Viewed Videos of 2014
In 2014, ROB featured videos providing insight from fellow optometrists on subjects ranging from staff management, to enhancement of the medical model,...
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Engage Staff in Tracking Practice Performance
Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., believes that staff commitment is greatly heightened by engaging staff in...
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What’s Old Is New Again: Revisit Legacy Marketing
Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...
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Broaden Your Services By Adding an Associate
Eric M. White, OD, of Complete Family Vision Care, in San Diego, Calif., recently brought in an associate after practicing solo for...
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Kids and Contact Lenses: How Young?
Linda M. Chous, OD, defines two success factors—motivation and responsibility--in fitting children with contact lenses. Discuss these issues with young patients, with...
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Prescribe to the Patient’s Passions
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...