The Optometric Minute

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    Compute the ROI on Building a Dry Eye Center

    July 1, 2015: Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, says our aging population means new opportunities to provide...

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    Be an Effective Change Maker in the Practice

    June 24, 2015: Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in Cedar Park, Texas, believes that making change happen...

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    Fixing a Broken Health Care System

    June 17, 2015: Jim Greenwood, president and CEO of Vision Source, explains how independent ODs can best serve patients and grow their...

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    How-To: Create a Dry Eye Specialty

    June 10, 2015: Arthur B. Epstein, OD, FAAO, describes how he built the dry eye specialty practice of his dreams. In this...

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    Be the Blue Light Expert for Your Patients

    June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.

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    Practical Steps: Three Practice Builders

    May 27, 2015: Three simple steps that you can take in your practice to increase revenue and profitability.   

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    Create & Execute a Plan for Change

    May 20, 2015: Changing the way your practice works requires vision from the OD-owner and buy-in from staff members. A leadership expert...

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    Simplify Lens Options, Increase Premium Lens Sales

    May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...

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    Setting Up a Visual Skills Clinic

    May 6, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., set up a visual skills clinic, as part...

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    Communicating Effectively with Patients

    April 22, 2015: Two practice owners discuss how they use electronic communications to differentiate their practices, and, in fact, raise the level...

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    Making the Transition: OD Student to OD Practice

    April 15, 2015: The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an...

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    Accelerate Practice Growth Through Peer Groups

    April 8, 2015: Grow your practice faster, and avoid pitfalls, with proven strategies from peer business groups. For best results, implement one...

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    Create a Unique Practice with Independent Brands

    April 1, 2015: Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from...

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    Send the Right Message with Mobile Technology

    March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...

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    Growth Opportunities from the Essential Pediatric Benefit

    March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...

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    Transitioning from Practice Associate to Practice Partner

    February 18, 2015: Tina McCarty, OD, advises that a fundamental change occurs in moving from being an associate focused on care to...

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    The High-Tech, High-Touch Exam: Keep the Patient in Mind

    February 11, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., says that while new instrumentation can provide a...

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    Listen to Patient’s Chief Complaint…and Solve It

    January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...

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    Harnessing the Power of Digital Referrals

    January 14, 2015: Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, founders of...

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    Prescribe Spectacle Lenses When Medically Necessary

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...

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    Developing a Comprehensive Eyecare Practice

    Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad...

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    Most Viewed Videos of 2014

    In 2014, ROB featured videos providing insight from fellow optometrists on subjects ranging from staff management, to enhancement of the medical model,...

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    Engage Staff in Tracking Practice Performance

    Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., believes that staff commitment is greatly heightened by engaging staff in...

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    What’s Old Is New Again: Revisit Legacy Marketing

    Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...

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    Broaden Your Services By Adding an Associate

    Eric M. White, OD, of Complete Family Vision Care, in San Diego, Calif., recently brought in an associate after practicing solo for...

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    Kids and Contact Lenses: How Young?

    Linda M. Chous, OD, defines two success factors—motivation and responsibility--in fitting children with contact lenses. Discuss these issues with young patients, with...

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    Prescribe to the Patient’s Passions

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...

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