The Optometric Minute

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    Your Practice Must Be a Special Place

    Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of...

  • The SUNY MBA Certificate Program: Business Know-How for ODs

    David Heath, OD, EdM, president of SUNY College of Optometry, describes the school’s new advanced graduate certificate in optometric management. The certificate...
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    “If the Doctor Says It, It Must Be Important”

    Eric M. White, OD, of Complete Family Vision Care in San Diego believes in doctor-driven-dispensing--and his high conversion rates prove the effectiveness...

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    Meeting Patient Needs: Specialized Frame Sizes

    Brian Chou, OD, FAAO, of EyeLux Optometry in San Diego features a wide and dynamic range of eyewear that sets his practice...

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    The Importance of a Mission Statement

    Ed Liu, OD, of Foothill Optometric Group in Pleasnton, Calif., believes that a mission statement is an essential tool for a successful...

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    Be Positive, and Always Thank Your Patient

    Eric M. White, OD, of Complete Family Vision Care in San Diego, believes that positivity is infectious. A doctor who is positive...

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    Identifying Leadership Qualities…and Providing Tools for Success

    Mike Rothschild, OD, founder of Leadership OD, recommends selectivity and support when elevating a staff member to a leadership role. Someone who...

  • Purchasing Instrumentation: Invest in Practice Growth

    Richard Baker, OD, of Lamorinda Optometry in Lafayette, Calif., outlines the considerations that go into the critical (and often costly) acquisition of...

  • Key to Practice Growth: Good Digital Patient Communication

    Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., says that, in contrast to the time-intensive process of building a practice...

  • Consider the Advantages of a Large, Co-Managed Practice

    Ralph Handly, OD, a partner in EYE-Q Vision Care Medical Group in Fresno, Calif., compares his present situation, working in a 10-MD,...
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    When Purchasing a Practice, Value Existing Employees

    Jennifer Ong, OD, of Alameda, Calif., encourages ODs who purchase a practice to be respectful of the employees hired by the previous...

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    Provide a Great Patient Experience

    Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends that a practice staff must go beyond delivering great service—to delivering...

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    Three Videos: Developing a Staff Leadership Team

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that...

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    Contact Lens Sales: Keys to Profitability

    D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice...

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    How It’s Done: Staff Leadership

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program and founder of West Georgia Eyecare in Carrollton, Ga., says that...

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    Plan Now to Meet Meaningful Use Requirements in 2014

    Scott A. Jens, OD, FAAO, founder of RevolutionEHR and a practitioner at Isthmus Eye Care in Madison, Wis., advises ODs to reach...

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    VisionSpring: Finding a Mission in Optometry

    Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved...

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    Vision Therapy: Caring for Children–Helping Kids to Be the Best They Can Be

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says in our society, children...

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    Vision Therapy: Plan to Expand…and Offer More Services

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says when you succeed with...

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    Key to Referrals: Work with Occupational Therapists

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says to generate referrals, work...

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    Vision Therapy: A Great Practice Builder

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that if new in...

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    Acquiring the Tools to Practice Vision Therapy

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that to learn more...

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    Vision Therapy: Improving the Lives of Our Patients

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, believes ptometrists are specially equipped...

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    Increase Capture Rate with a Good Doctor-to-Staff Hand-Off

    Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes that many practices can increase their eyewear capture rate by concentrating...

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    Join a Practice Study Group

    Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends joining or forming a study group with other optometrists who are...

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    Optometry: An Opportunity to Give Back

    Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., urges colleagues to seek opportunities to provide healthy vision for those in...

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    The Greater Purpose: Getting Staff On Board

    D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., discusses strategies and language to engage staff in serving a greater purpose...

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