Do you know enough to prescribe & sell blue light-protecting lenses?
Educate patients about diagnoses with empathy and skill.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors August 9, 2017 A total solar eclipse isn’t a...
Be a profitable--and happy--OD.
A checklist to see if you have a modern office.
Here's what your patients most need from you.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 5, 2017 Many of the procedure codes we use in medical...
Ensure your patients have the most advanced spectacle lenses.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 28, 2017 Bad doctors and nurses aren’t the culprit for dissatisfied...
This is what your cataract patients most need from you.
When you think it's medically necessary, and an insurance company doesn't.
Key steps to ensure patients are proud of their purchase.
Learn why employee onboarding programs pay off.
How to make it easy for patients to use their insurance.
Learn how likely your patients are to visit and purchase.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 3, 2017 A patient presents in your office with a corneal...
April 26, 2017 By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD Do you want to maximize the value of your...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 19, 2017 Organizations aren’t getting the performance they need from their...
Are you ready to serve the growing number of glaucoma patients?
Give patients what they're looking for online.
CL modalities that improve patients lives--and practice profitability.
Learn the role salary plays--and other factors--in retaining opticians.
Educate on blue light and the protective solutions you offer.
Help patients find their ideal sports sunwear.
Get into the 21st century with the latest digital lenses.
Help your patients safeguard their eyes from digital device use.
Make it easy for consumers to find you.