Natural eyecare products are in demand. Here's how to add them to your practice.
Learn whether private equity is your ideal buyer.
Capture the opportunity to create a myopia management niche.
Jan. 23, 2019 You want a fun, energetic optical, but you also want peace and quiet in your exam rooms. Here’s how...
How to make it more likely your patients follow your full treatment plan.
January 9, 2018 Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and...
This is the second in a three-part ROB podcast series “Issues in HIPAA Compliance” with Marc Haskelson, CEO of Compliancy Group....
Oct. 17, 2018 Hubble, an online subscription service for daily disposable contact lenses, is being widely marketed to your patients. Here are...
Dec. 19, 2018 An impressive practice doesn’t require extensive physical space. Here’s how one practice efficiently accommodates a wide range of patient...
Dec. 12, 2018 Myopia management is emerging as a premium treatment option that can limit the development of high myopia and reduce...
Dec. 5, 2018 The optometrist plays a vital role in co-managing refractive surgery, and there is a fast-growing need for more ODs...
Learn how compliance is not a one-and-done obligation, but a culture to be nurtured within your practice.
August 22, 2018 Your practice can profitably thrive–even with increased competition from optical chains and online retailers. Here are a few ways...
Nov. 14, 2018 Nearly 8,000 ODs and optical personnel attended the American Academy of Optometry annual meeting in San Antonio, Texas, this...
Contingency planning ensures your practice will stay afloat, regardless of unexpected circumstances like doctor illness or natural disaster. Here’s how to do...
Oct. 31, 2018 Over 3 million Americans have glaucoma, but only half of those know they have it. This represents a tremendous...
Oct. 24, 2018 With his community growing rapidly, Jason Ortman, OD, joined with other medical specialists in building a five-suite, 26,000-square-foot medical...
Oct. 10, 2018 Vision Expo West offered insights on topics like private equity and telehealth, and provided ideas on delivering an innovative...
What KPIs can do for your practice and profitability.
Sept. 26, 2018 Diagnosing and treating dry eye has gotten less expensive, and easier, for ODs. Peter J. Cass, OD, shares tips...
Sept. 19, 2018 Technology to diagnose dry eye is rapidly advancing, and you can elevate care and build value with patients by...
Sept. 12, 2018 At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is...
Learn how to create and use three essential financial documents to become more profitable.
August 29, 2018 Kent Godfrey, OD, addresses dry eye as a disease to be treated, rather than symptoms to be relieved. A...
August 15, 2018 Amniotic membranes can be used to aid treatment of conditions such as severe dry eye, infections, chemical burns, and...
The key points to consider before offering telehealth in your practice.
Top ways to enhance your practice cash flow, which is the most critical metric in practice management and practice valuation. Topics include:...