June 19, 2019 When Katie Greiner, OD, approached the leaders of her MD/OD practice about developing new eyecare services, she found them...
June 12, 2019 An optometric alliance can provide new practices with key resources and cost-saving opportunities. Here’s how one doctor made the...
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
May 29, 2019 Most patients say, “Doctor, I have a problem.” But what if they asked, instead: “What is my full visual...
May 22, 2019 Taking over a practice with a rich family history has its benefits and challenges. See how one OD has...
May 15, 2019 If your marketing and promotional efforts are successful, you may find yourself bursting at the seams with patients and...
May 1, 2019 The VM Summit, “Decoding the Consumer,” highlighted opportunities to enhance the collection and application of patient data toward improving...
April 24, 2019 Steve Vargo, OD, of IDOC, advises that practices lacking strong, well-thought-out leadership will fall prey to default leadership that...
April 17, 2019 There are great practice-building opportunities for optometrists in dry eye, myopia management, concussion therapy and early detection of Alzheimer’s...
April 10, 2019 Specialty contact lenses give your practice an opportunity to serve patients in serious need of visual solutions, while creating...
April 3, 2019 Hospitals offer optometrists the chance to be part of a health-care team providing optometric medical care for the patient....
March 27, 2019 Vision Expo East in New York City offered a glimpse of current patient needs, and the many coming technologies ...
March 20, 2019 Richard Edlow, OD, “The Eyeconomist,” shares a data-based analysis showing that only about one-fourth of ODs are meeting the...
Practice owners share the many advantages of selling to MyEyeDr., including benefits to patient care, staff and their own professional lives and...
Richard Edlow, OD, known as “The Eyeconomist,” provides a forecast of where growth will be found for optometry over the next 15...
March 6, 2019 ODs generally try to drive practice growth by increasing exam volume, but high volume for fixed or declining reimbursement...
The Best Home for Your Private Optometry Practice How do you navigate the ever-changing and exceedingly complex profession of optometry? Business operations,...
Feb. 27, 2019 SECO International traveled to New Orleans this year, and the program was world-class. Here are highlights from CE, MedPro360,...
Feb. 20, 2019 The Consumer Electronics Show, held in Las Vegas in January, showcased autonomously driven cars, robots and drones with guidance...
A series of complimentary e-books from CareCredit.
Feb. 13, 2019 Barry Tannen, OD, FCOVD, describes how he is changing the focus and business structure of his 30-year-old practice–away from...
Feb. 6, 2019 Innovations in electronics are increasingly dependent on visual guidance systems, reports Andrew Karp of VM and 20/20, who recently...
Ideas for competing with online retail.
Guidance for financial planning and practice growth.
Tips for maintaining HIPAA security.
Learn about the many new contact lens options for astigmatic patients.
Tips on ensuring accurate coding that results in swift, high reimbursement.