Digital Strategies

  • Social Media and the Optometric Practice: Why You Need to Get Started

    By ROB Editors Eyecare practitioners are hearing the constant drumbeat that, like anyone in business today, they must get connected with their...

  • 2.6K

    Social Media: Immediate and Effective Means to Practice Revival

    By Dawn Bearden, OD When Dawn Bearden, OD, found her practice dwindling, she sought guidance from James Burgin, a branding strategist she...

  • 4.0K

    Are Premium Online Listings Worth It? Do the Math on the Upsell

    By Evan Kestenbaum The business model for these listings services is to list your practice for free and then upsell you on...

  • 3.3K

    Digital Aptitude Assessed : Create an Action Plan

    By Nathan Bonilla-Warford, OD Last week, ROB published the Digital Aptitude Test, a simple quiz to help you determine how ready you...

  • 3.9K

    Optimize Free Online Listings : No-Cost Revenue Booster

    By Evan KestenbaumFree online listings on sites such as Yelp.com, Insiderpages.com and Citysearch.com, make finding your practice easier for prospective patients--at no...

  • 2.3K

    Optimize Facebook: Prime Your Practice for High Growth

    By Nathan Bonilla-Warford, ODA web site and a presence on social networking sites such as Facebook isn't enough. Implement a focused strategy...

  • 3.0K

    Make Your Practice a Headliner on Patch.com

    By Evan Kestenbaum AOL's Patch.com is a new medium that is replacing your community newspaper. It's local news with a social media...

  • 2.5K

    Set Up a Social Media Policy: Better Protect and Market Your Practice

    By Judith Lee Social media offers tremendous opportunity to promote your practice by creating touch points with patients. But this new medium also...

  • 2.0K

    Manage Negative Online Reviews to Win Over Patients

    By Nathan Bonilla-Warford, ODCritical reviews of your practice on blogs or medical ratings sites provide an opportunity for you to win back...

  • 3.0K

    Revamp Your Site, Recharge Your Business

    Wilma Barnes, OD The Issue: The site was receiving hits, but patients weren’t spending enough time viewing our pages. We averaged only one...

  • 2.9K

    Using Digital Solutions to Add New Patients

    By Daniel Rostenne“How did you find out about us?”This is a traditional question that optometrists ask new patients, and—in this digital world—it...

  • How Effective Is Your Website?

     By Rick KlebanThe right site tells prospective patients what makes your practice special and gets site visitors to want to contact your...

  • 4.3K

    Build a Digital Strategy for Practice Growth : Overview of Digital Tools

    By ROB Editors Website, Facebook, Twitter, Yelp…. These are the buzzwords of our time. While you may be deep into the digital world, the...

  • 2.7K

    Make Your Web Site Effective!

    By Rick Kleban To make your web site effective you must first define what you mean by effective. To help you define...

  • 4.1K

    Search Engine Optimization

    By Nathan Bonilla-Warford, OD Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths...

  • 3.0K

    Are You Willing to Spend Two Hours Each Week to Gain New Patients?

    By Nathan Bonilla-Warford, OD Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths...

  • 1.8K

    Are You Willing to Spend Two Hours Each Week to Gain New Patients?

    By Nathan Bonilla-Warford, OD Blogging is a Low-Cost Practice Builder                 Writing a blog presents...

  • Website Design, Function & Strategy

    Are You Willing to Spend Two Hours Each Week to Gain New Patients? Blogging is a Low-Cost Practice Builder   By Nathan...

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