By Nancy RausmanIf poor search engine listings are keeping patients from finding your practice, the fixes may be easier than you expect....
By Alan N. Glazier, OD, FAAOInfoLinks is a tool to generate money--for your practice--each time that someone reading your blog or practice...
By Steve Vargo, OD, MBAIntegrate social media messaging in your overall marketing strategy--and harness the practice-building benefits of social media.
By Nathan Bonilla-Warford, ODFacebook is changing the way it works. That means the way your practice approaches use of this medium should...
By Nancy RausmanSmall business owners, like independent ODs, are frequently pitched by search engine optimization consultants. Here’s how to make a smart...
By Alan N. Glazier, OD, FAAOA practice blog can boost awareness of your practice—and referrals. Use your blog to interpret eye health...
By Alan N. Glazier, OD, FAAOA YouTube channel for your practice is easy to launch and will provide you with a new...