How to measure the effectiveness of social media posts.
Learn the two most important elements of e-blasts.
Tips to make your web site a driver of practice profitability.
Find out how effective your practice Facebook page is.
What NOT to do & what to do instead.
Five videos to use as models for your marketing.
By Maria Higgins, OD July 19, 2017 E-mail, along with text messaging, is a key way patients communicate. Sending regular e-blasts to...
Three social media marketing examples to follow.
Examples to use as you market your practice on social media.
Want more (positive) online reviews? Here's how to get them.
Your patients first look for you online. Make yourself easy to find.
Examples of videos that worked for practices like yours.
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
By Nancy RausmanJune 1, 2016Is your practice web site ready to be viewed and easily used on smartphones and tablets? Today, it's be mobile-ready or...
Start back-to-school marketing early this year.
Learn how to generate online reviews.
Five Instagram posts that you can use as marketing inspiration.
By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.
By Jennifer Jabaley, ODNov. 25, 2015Your online presence is the way patients get to know you: It reveals the face of your practice. Is your...
By Agustin Gonzalez, OD, FAAO, ABCMOOct. 7, 2015Google has a new way of presenting search results. How will prospective patients use it...
By Nancy Rausman, EyeCareProSept. 30, 2015Pay-per-click advertising, via Google Adwords, lets you powerfully—and economically--market your services online to a targeted and interested...
By Nancy RausmanAugust 19, 2015Increase your visibility and draw in new patients by making and posting engaging videos about experiences in your...
Strategies to turn around bad online reviews.
Follow these examples of posts to better connect with patients.
Ideas for social media posts that bring in new patients.
A mobile app can work with your web site to help patients book appointments.
By Nancy RausmanApril 15, 2015Your web site can be a powerful tool to increase patient visits. Fine-tuning four areas makes that happen.