Easy ways to generate more reviews singing your praises.
The e-blasts you should be sending to patients.
Tips to make your web site a driver of practice profitability.
How to get more response to your practice's social media posts.
A few ways to boost your practice's use of Instagram.
Examples of videos that worked for practices like yours.
How to measure the effectiveness of social media posts.
Facebook is changing--here's how to keep up.
Want more (positive) online reviews? Here's how to get them.
Learn the two most important elements of e-blasts.
Find out how effective your practice Facebook page is.
What NOT to do & what to do instead.
Five videos to use as models for your marketing.
Three social media marketing examples to follow.
Examples to use as you market your practice on social media.
Your patients first look for you online. Make yourself easy to find.
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
By Nancy RausmanJune 1, 2016Is your practice web site ready to be viewed and easily used on smartphones and tablets? Today, it's be mobile-ready or...
Start back-to-school marketing early this year.
Learn how to generate online reviews.
Five Instagram posts that you can use as marketing inspiration.
By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.
By Jennifer Jabaley, ODNov. 25, 2015Your online presence is the way patients get to know you: It reveals the face of your practice. Is your...
By Agustin Gonzalez, OD, FAAO, ABCMOOct. 7, 2015Google has a new way of presenting search results. How will prospective patients use it...
By Nancy Rausman, EyeCareProSept. 30, 2015Pay-per-click advertising, via Google Adwords, lets you powerfully—and economically--market your services online to a targeted and interested...
By Nancy RausmanAugust 19, 2015Increase your visibility and draw in new patients by making and posting engaging videos about experiences in your...
Strategies to turn around bad online reviews.