The Optometric Minute

Broaden Your Services By Adding an Associate

Eric M. White, OD, of Complete Family Vision Care, in San Diego, Calif., recently brought in an associate after practicing solo for 28 years. He finds abundant positives from this change, which brings with it an exciting exchange of ideas. Further, having an associate broadens the range of services the practice can offer patients.

ACTION POINTS

HIRE TO WEAKNESSES. Focus on what new services and ideas a new associate can offer your patients and practice.
KEEP THE CONVERSATION TWO-WAY. Find out what your associate wants to do; provide opportunities to make that happen.
MENTOR ASSOCIATES. Share your practice knowledge with a new associate, see how this change your perspective.

Eric M. White, OD, owns Complete Family Vision Care in San Diego, Calif. Contact him: idol@drericwhite.com

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